The Unfiltered Journey to Influencing Millions - Konstantinos Synodinos is RightOffTrack | Anya Smith

Anya Smith:
Welcome back to RightOffTrack, the podcast where we explore the remarkable journeys of individuals who've dared to venture off the beaten path. I'm your host Anya Smith. And today we have a guest whose stories embodies the twists and turns of true entrepreneurship, Konstantinos Synadinos. Konstantinos initially made a name for himself in the corporate world, working as a marketing manager for iconic brands like Doersel and Johnny Walker. Fueled by a desire for more, he pivoted into entrepreneurship. and founded the sports talent promotion platform, championsid.com. Even snagged the Greek entrepreneurship award twice, but it wasn't all smooth sailing. After the initial success of championsid.com, Konstantinos hit a rough patch, struggling with monetization and dwindling engagement. Instead of giving up, he took these hard lessons and pivoted once more, founding Simply Digital, a leading digital marketing company. It's this blend of corporate savvy and resilient entrepreneurship that we can't wait to impact today. You might also know Konstantinos from his impressive social media work, with impressive stats like 2.1 million followers on TikTok and 443,000 followers on Instagram. Yet beyond the numbers, he's someone who places immense value on mental health, considering it a foundational element for his entrepreneurial journey. In this episode, we'll delve into Konstantinos' belief of being a permanent student, the crucial role of habit forming for productivity, and his life motto, dream like a kid, do it like a champion. So whether you're here to be inspired, intrigued, or just entertained, there's something for everyone. As we journey through the highs and lows of entrepreneurial life well lived, get ready for an extraordinary journey that might just spark your own inner fire. Welcome, Konstantinos.

Konstantinos Synodinos:
Hello Anya, nice to see you and to be here. Thanks for the invitation.

Anya Smith:
Such a pleasure. I want to just do a shout out for Tim Beeler who connected us. Thank you so much And his episode also came out recently So if you are into strategies and social media check it out And also if I could just do one more shout out my friend Earl Talbot was the one actually sent me your first Like Instagram post. I was like, oh my gosh, this guy has it figured out You make it look so easy on social, like just like the bravado, the confidence, the cool tips, like, ah, and you keep it coming. I was like, it's not just like one helpful video, it's just like endless helpful videos that you just keep producing. So thank you so much for sharing your story and your wisdom with our podcast audience today. I

Konstantinos Synodinos:
My

Anya Smith:
really

Konstantinos Synodinos:
pleasure

Anya Smith:
appreciate

Konstantinos Synodinos:
always.

Anya Smith:
it. There

Konstantinos Synodinos:
My pleasure.

Anya Smith:
you go. And then I mentioned your motto in the description a little bit earlier. So if you don't mind us starting from there. I found somewhere and maybe this is wrong, so let me know about my prep here. I saw that you mentioned the motto of dream like a kid, do it like a champion. I'm curious, how did that come, is that A, factual? And B,

Konstantinos Synodinos:
Yeah,

Anya Smith:
how did that come about?

Konstantinos Synodinos:
it's actual and I'm really intrigued that you found out about that. I don't really share about that a lot because it's a project

Anya Smith:
whoop

Konstantinos Synodinos:
underway with that name.

Anya Smith:
okay

Konstantinos Synodinos:
So, but yeah, it's a life motto for me and something that haven't really talked about a lot and comes from my own background but also the work that I've done with myself and the realization that if you really bring together two powerful forces, which is the traits of elite athletes that comes from my athletic background and my years of being an athlete and working, you know, daily towards a specific goal. Because I was in the national team of karate for people that don't know for many years. So I've been in the steps of a semi-professional athlete for many years that struggles to achieve something. And Through my work in personal development with therapy, with NLP seminars and other stuff that I've done in that front, I've realized that if you combine the unlimited imagination and the no zero limits in the goals that you can visualize like a kid does when the mind of a kid is totally,

Anya Smith:
Yeah.

Konstantinos Synodinos:
there is no box yet framed in their mind, right? So there's no limit. no don't in their mind before, you know, this, the whole thing, the whole system, the whole social culture, the educational system starts creating those boxes and the don'ts. So if you combine those two forces, the traits of the elite athletes with the unlimited imagination of a kid, I believe that, you know, great things can happen. That's why it's a great motto for me and that's something that, you know, I really try to walk also in my daily life.

Anya Smith:
That's amazing. You know what's funny, you mentioned that I have two really young ones. I have a one-year-old, a four-year-old and a 10-year-old. And yesterday I was having a harder day from like, you know, the stress of like, can I do this? What am I doing with my life? Is it meaningful? And then my four-year-old was creating a boat on my bed. He like made this imaginary boat and he was really excited and he was going fishing with a, of course, a phone charger. He's like twisting the phone charger around. And. It's those moments, like you said, the kids have this wild imagination. They're not worried about all the successes and things like that.

Konstantinos Synodinos:
Yeah,

Anya Smith:
They're

Konstantinos Synodinos:
it's

Anya Smith:
just

Konstantinos Synodinos:
so

Anya Smith:
enjoying

Konstantinos Synodinos:
nice. It's

Anya Smith:
life.

Konstantinos Synodinos:
so beautiful and it's so raw and it's so powerful. If you really can really observe them and still borrow, you know, things from them.

Anya Smith:
Yeah,

Konstantinos Synodinos:
It's

Anya Smith:
yeah.

Konstantinos Synodinos:
really useful because I think we're lacking that ability. The more we grow and the more we blend in, in situations that we shouldn't. And that's why we need to keep this kind of romantic aspect of our heads alive.

Anya Smith:
Absolutely. why is that important to have this unlimiting perspective

Konstantinos Synodinos:
Because that's what entrepreneurship is all about. If something is a journey without limits. And that's what I love about it is that, there's no ceiling, I cannot go there or there's an ending in a specific destination. Like most of the career paths in the corporate ladder are like, look like, so you can go up to this level or you can achieve up to this, or you can get up to that money. There's no leap in entrepreneurship. downwards and upwards, right? So that's what I love. And that's why I believe that, you know, if you have an unlimited imagination and

Anya Smith:
Yeah.

Konstantinos Synodinos:
an unlimited belief in yourself and the things you can do and the impact you can create for others, amazing

Anya Smith:
Yeah.

Konstantinos Synodinos:
things can happen.

Anya Smith:
Absolutely, and you mentioned this, so let's drop on this. I was actually really curious, so you were doing really well in the corporate world. You mentioned you worked with big brands. And then what did it feel like to have that point of like, hey, I wanna be doing something different? I know for me a little bit ago, I was working at Metta and I had to feel like I could be doing more. Like, you know, on paper everything looked good, but I had the sense like, I just don't feel really fulfilled. I'm grateful for everything. So I'm curious, like, what was that? feeling or maybe for you is something different that drew you to say I'm going to pivot.

Konstantinos Synodinos:
Well, you know, I wasn't me. That's always the case for me. In any situation that I am present, I'm asking myself, is it something that, you know, I can really see Costantinos fitting in? Do I feel like myself? Do I pretend that, you know, I like this situation or not? So after, you know, a decade in those companies, I'm really grateful about the things that I got there and the positions that I got, which were amazing. And I have some amazing experience from that. And also they helped me structure myself as a professional a lot. But at some point of time, you know, I was not, it was not me. It was my creativity being held captive in a way. I couldn't really do all the things that I wanted to do in my head. And

Anya Smith:
Right.

Konstantinos Synodinos:
I had this kind of, like you have a small thing here, a mosquito bite and you want to, you know, to, to scratch

Anya Smith:
Thank you, Scratch.

Konstantinos Synodinos:
it. I was feeling this urge as well. I wanted to

Anya Smith:
Right.

Konstantinos Synodinos:
scratch that mosquito bite, which was the creativity that didn't go out as much as

Anya Smith:
Right.

Konstantinos Synodinos:
I wanted. Had new ideas, I wanted to explore the startup reality, the digital

Anya Smith:
Yeah.

Konstantinos Synodinos:
marketing space. And that's how I said, okay, it's now or never. It's almost eight, nine years before I go. And I'm really grateful that I did it. It's not an easy step, it's not for everybody. I'm

Anya Smith:
Right.

Konstantinos Synodinos:
always saying that. But for me, it was a calling that I had to hear and listen. And that's why I'm here.

Anya Smith:
I think we are so grateful that you scratched that. That mosquito

Konstantinos Synodinos:
That mosquito

Anya Smith:
bite.

Konstantinos Synodinos:
was... I don't really like mosquitoes,

Anya Smith:
Big one.

Konstantinos Synodinos:
but this one played a good role.

Anya Smith:
I love that. And could you, I know when I was starting, or actually before, I was like, how the heck do you start? I had the sense that you have to be doing, building rocket ships or curing Hanser to have that kind of brain to be like, okay, this is worthwhile starting on my own, but what do I have to offer? What was that real life starting? What honestly gave me comfort is talking to people and realizing they didn't have their shit altogether. They were like. I'm just going to solve this problem and we're going to grow and figure it out. Maybe you had it more put together, but curious what was that like for you?

Konstantinos Synodinos:
I didn't have it figured out. I was far from that. I just had an idea. I had an idea about, you know, bridging my sports passion with business and finding a way to help more athletes. Because I had a struggle as an athlete and I wanted to address this kind of struggle of no visibility, no ability to raise money for my next tournament or whatever. You know, because, you know, in sports, apart from the 0.1% of people that are really paid well. Everybody else is super, you know, they're really struggling in terms of making it and even covering the

Anya Smith:
Right.

Konstantinos Synodinos:
basics of their expenses. So I wanted to find a platform that can really help athletes, you know, do more, more visibility, more opportunities, etc. So that was a champions ID. That was the idea. It had a great welcoming from people. We really started very strong. But then, you know, the monetization system didn't work very well because when you're trying to create something new. And you don't have your business model set up really solid day one. It can really burn you out and you can really eliminate all the chances you have to make this work in the long run. So we got a couple of entrepreneurship awards here in Greece. We got funded by the US Department of State back in 2016. But we ran out of money a couple of years later. And it was, you know, for me, a decision to either quit and go back. or try to do something else. Pivot, the current idea, do something else, whatever. So yeah, that's how it started. Totally different from what I'm doing right now. But that was the initial idea that I was forming while I was working in my last corporate job. But I didn't really have a clue what I was doing. So I just jumped from a hill, hoping that I will create a parachute to my way down in a way.

Anya Smith:
Honestly, that gives, I think, me hope. Hopefully, our listeners hope too that it's, you know, people that make great things aren't people who honestly have it all figured out when they start, right? It's very much a learning journey. And I like that we said about like, you didn't give up. You had that, you had the opportunity to say, cool, now I've done this, I can go back. Why did you decide to continue, like on this path after that setback?

Konstantinos Synodinos:
Because for me, defeat is not an option. So that's my mindset. I cannot really accept losing, except going back to a previous situation. So

Anya Smith:
Right.

Konstantinos Synodinos:
it was only forward for me. And I was like, okay, I have a couple of years trying to make this work, right? I got a lot out of that. New network, new ideas, new knowledge. better understanding of the digital marketing universe, startup, the startup world, so new knowledge. I can really bridge that with my corporate background and my structural marketing experience and maybe help some businesses do the, you know, the early stuff,

Anya Smith:
Thanks.

Konstantinos Synodinos:
launch their startup, bring their idea to life, run some mods, help them with the strategy and design. So I was like, okay, maybe I should start an agency or become a consultant or. do something within my network, right? That was the low hanging fruit for me. So literally overnight, I created Simply Digital. That was the outcome of my quiz in my head of what's next. So

Anya Smith:
Right.

Konstantinos Synodinos:
that was the answer in my head. I sit with a friend of mine. I remember that very vividly. It was pretty much this kind of period.

Anya Smith:
Hmm.

Konstantinos Synodinos:
because you know that's the period that most of the times I make decisions for my career. It's September, October, normally after

Anya Smith:
Yeah.

Konstantinos Synodinos:
summer vacay. So I created Simply Digital. We had an idea back then to create something like a fiver for the Greek ecosystem, the Greek entrepreneurship

Anya Smith:
Cool.

Konstantinos Synodinos:
ecosystem. We launched it, we announced it on LinkedIn and on social media. Next day I had my first two clients.

Anya Smith:
Whoa, that's

Konstantinos Synodinos:
Yeah,

Anya Smith:
amazing.

Konstantinos Synodinos:
because people knew me

Anya Smith:
Yeah.

Konstantinos Synodinos:
and people were like, oh, this guy can probably help me with this. Let's

Anya Smith:
Great.

Konstantinos Synodinos:
talk. Right. So that's why your network is always the first option to do whatever you want to do business wise. Try

Anya Smith:
Love

Konstantinos Synodinos:
to

Anya Smith:
it.

Konstantinos Synodinos:
explore whatever is ready for you there waiting.

Anya Smith:
And if you don't mind me adding to this story, just a little context, at least this is what I read and I could be wrong, but I think there was mention that in your family, there wasn't a lot of entrepreneurial spirit, right? So how did you form this network or maybe like this foundation of people or resources that helped you build confidence along the way? I know lovingly, my family supports me, but they don't care what I do. And I'm

Konstantinos Synodinos:
Yeah,

Anya Smith:
like,

Konstantinos Synodinos:
yeah.

Anya Smith:
oh my gosh, you have who on your podcast? Like. That's nice on you. So I'm curious, where did you draw that entrepreneurial strength? Was it from other resources? Was it again, that network that you cultivated?

Konstantinos Synodinos:
Well, I have no clue, to be honest, because my parents are really not into the entrepreneurial kind of spirit. So both of them were my, my father was in, uh, in the Greek national bank, uh, for many years, my mother was a multinational, uh, corporate employee for many years. So they were both in, you know, in my business, in the business ecosystem, but not in the entrepreneurial kind of, uh, thinking. So. I think that. For me, the origins come from my music background. So the first thing that I did as a kid was playing the piano. I loved music.

Anya Smith:
Of course,

Konstantinos Synodinos:
I loved music,

Anya Smith:
of course

Konstantinos Synodinos:
yeah.

Anya Smith:
you play piano too.

Konstantinos Synodinos:
Yeah, so I did that when I was five until I was 18. So 12, 13 years I was playing the piano. I loved music, I loved piano. And I believe that my creativity and this kind of... That was the reason why new boxes in my head opened, because of music. So in combination with the business background and my knowledge in the marketing sector, maybe this is what led me there. And I'm a person that I cannot really stay still. I cannot really, you know, I hate not being able to evolve. I hate seeing myself in the same position for way too long. I love progress. I love ideas. I love creativity. So entrepreneurship was for me the obvious choice.

Anya Smith:
And we're so grateful that you took this journey. And we mentioned now, we took this learning, we had this network, we pivoted. What did you try to do differently? So from now going to simply digital, fresh start, fresh perspective, were there core things like, hey, I know I'm gonna do X, Y, Z differently, right, to give it a better shot?

Konstantinos Synodinos:
Well, comparing to Chambers ID, you mean? Yeah. So Chambers ID was a big dream, mostly. It was like trying to invent the next Twitter or the next Facebook or the next LinkedIn in a way that was the goal. So a new startup trying to build a new habit to people. That's very difficult.

Anya Smith:
Right.

Konstantinos Synodinos:
What I did with Simpli Digital is go after specific needs that already exist. And people know that. the service that you communicated can help them do it. So

Anya Smith:
Right.

Konstantinos Synodinos:
very clear communication, very specific stuff. And I was going after the money at this point,

Anya Smith:
Yeah.

Konstantinos Synodinos:
right? I was going after providing value, first of all, but

Anya Smith:
Right.

Konstantinos Synodinos:
also to get some money because I knew about my, I was really confident about my skills, about my experience in marketing. And I knew that this was worth something in the marketplace. So I went after specific things that I knew that people would be willing to pay. As clear as that. While on Chambers idea, I was going after building an audience, making an impact, changing an entire industry in a way,

Anya Smith:
rates.

Konstantinos Synodinos:
hoping to change an entire industry. So it was a very, very different aspiration, different kind

Anya Smith:
Right.

Konstantinos Synodinos:
of logic of a business model. That was very clear cut towards, you know, selling a service and that's it.

Anya Smith:
And I'm sure that there's also still like a purpose, like obviously you're helping people right now, but what is the purpose that's driving you? Or is that kind of an evolving motivation now? Because I think every step of the way, we're complex, like I said, we're learning,

Konstantinos Synodinos:
Yeah.

Anya Smith:
we're evolving, growing, is there a current motivation or purpose you're focusing

Konstantinos Synodinos:
Absolutely.

Anya Smith:
on?

Konstantinos Synodinos:
My motivation is really constantly changing. It's like, you know, I haven't really figured it out yet, but I'm always motivated because I always have a different goal that I'm chasing in my head. So it's not about the money anymore. I don't really care about, you know, hitting the numbers. And this is not motivating me anymore, really. But the impact that I create and I see that I can create is what really motivates me, because This year after the big numbers on social media and after the pandemic, with all

Anya Smith:
Yeah.

Konstantinos Synodinos:
the difficulties that we had, seeing other people face to face, etc. I had the chance to meet people, be present in physical events, be the speaker in them, meet people, see the impact that I have created through social media. That was really an amazing feeling that I want to keep growing and keep creating. And that's why my focus is... on how to be more impactful, how to help more people, how to be more valuable, how to create more valuable products, how to create better content, how to teach more people to create better content and quit the rat race or whatever they want to quit

Anya Smith:
Yeah.

Konstantinos Synodinos:
and feel free like I feel to do the things that we love. For me, that's the greatest motivation. And surprisingly, when you do that, more money comes as well.

Anya Smith:
I think you also put somewhere that you don't like to be considered a guru or like you don't like the term guru in this space in general that we're all learning especially in this space where everything is moving so quickly right like there's no really you know when the threads came out like there are people already selling threads course a mastermind on threads a day one

Konstantinos Synodinos:
Yeah.

Anya Smith:
like no everything just came out how can you be a mastermind already so and but you I mean respectfully to everybody who sees you or could be oh easily yeah Constance is obviously a guru. but you have this mindset, which to me resembles just that curiosity, always learning, and being humble at the same time. Then, clearly to me, that shows that mission is not just about, oh, money and fame, but really the purpose, because you're being true to that.

Konstantinos Synodinos:
Yeah, first of all, I hate the term guru. I don't believe that there is something like that in the world in anything. There are more experienced students than others, people that have dedicated themselves in really deep diving in a specific topic, learning about that, evolving in that, reinventing that by themselves, right? Because we have this kind of mission when we enter an industry, we need not just to be part of the industry and play the game, we need... After a while, we have the role of reinventing that, on bringing new ideas, on changing the framework, changing whatever was happening before we enter the game. That's what I love doing. And that's what I believe I did with digital marketing as well. I reinvented many of the things that people were believing it was scam, it was boring, it was a magic tactic or whatever, many misconceptions

Anya Smith:
Yeah.

Konstantinos Synodinos:
about this industry. And I believe that I... I played a role in reinventing this kind of industry, make it more simple to people, more digestible, and making them see a way to use their phone in a productive way rather than just consuming

Anya Smith:
Yeah,

Konstantinos Synodinos:
content passively.

Anya Smith:
absolutely.

Konstantinos Synodinos:
So for me, that's the only thing that makes you somebody who plays a bigger role in an industry, being able to become the synonym of this industry at

Anya Smith:
Hmm.

Konstantinos Synodinos:
some point and

Anya Smith:
Yeah.

Konstantinos Synodinos:
reinventing that, bringing new ideas. and making things better than before.

Anya Smith:
I'm certainly learning like if you are not following Constantine's simply digital channel on tik-tok Wherever simply sorry on tik-tok on Instagram even on LinkedIn, which I found so much great content is out there I'm checking it daily always learning like the latest AI tools Just like web hacks phone hacks how to use it as a video camera and all those things So definitely check it out because you'll be missing out if you don't one thing. I also wanted to ask about And I just got sidetracked on my own little conversation. About, you said, yes, this is what it was. So I see you on all these videos and you seem very confident and there's all these beautiful like logo and design, but I'm curious, like behind the scenes, what did it take to like create all this? I know you mentioned, sorry for everybody listening, there's no magic bullets. It's just you doing a lot of hard research and preparing and being curious, but did you end up having to form this persona? was an approach to kind of test it out to figure out what really works. I'm sure there's like analytical play like what did it take to create that beautiful now pitch that we see where it's like branded perfectly. You are confident. You really have lightning balls coming out of your eyes and all that fun stuff. Like what does it take to get there?

Konstantinos Synodinos:
It's a process. It's a process, like everything. I mean, I remember my first video five years ago when I entered the YouTube scene because I knew that was a way for me to attract clients in the Greek YouTube, by the way.

Anya Smith:
Right?

Konstantinos Synodinos:
My videos were very simple. I was really feeling awkward. It was a bit cringy, but still I did it and that was point zero. that got me here, right? So it's constantly evolving, feeling more confident, feeling more secure, feeling more knowledgeable. Because interestingly, and that's what I teach always to people that content creation is probably the fastest way for you to learn things yourself, to become better, because you need to read. You have the obligation to come back next day to your audience and teach something again, because you taught them that, right? And people expect that from me to come

Anya Smith:
Right.

Konstantinos Synodinos:
tomorrow with a new post that will teach them something. So I have

Anya Smith:
Right.

Konstantinos Synodinos:
this responsibility to go back and research, find something interesting, to stay at the same level of

Anya Smith:
Mm-hmm.

Konstantinos Synodinos:
meeting the expectation. So it's a process, you know, the more you do the more you evolve in anything. There is no person on this globe that will not evolve if they do consistently the same thing and try to do one, you know, one single bit a bit better the next day. So that's how you see whatever you see today. And I still believe that I have a huge room for improvement.

Anya Smith:
Can I add that honestly I saw your YouTube videos and it made me feel like that motivation that like here's somebody who's kept redefining himself, kind of starting here, growing, growing and honestly it was inspiring for me because I feel like I'm still starting out very much like this whole effort and still doing a lot of learning and their point is like is it worth it? Like I know that what I'm doing, there's a purpose to it, I'm very passionate about but it's sometimes hard when you're like. You know, the monetization is still being figured out. You're still starting it like as a small, a small fish in a big pond. And then I see you kind of constantly evolving, growing and not giving up. And it gives me a sense like, well, if my purpose is solid, like I know that there's no going back. Like the veil has been lifted. I know that I wanna learn and have helped people in this way. And then I realized like, I have to also celebrate my small steps and like successes instead of just saying, okay. I need to do this and this is not good enough and I need to be better here. I realize it's like I also need to celebrate the small ones, that's the only path to getting to where I can have a sustainable kind of learning journey, where I'm making better progress and like Constantine is evolving myself to provide better and better products and quality, impact for my audience. And if you don't mind us pivoting a little bit into that space of kind of overcoming challenges, like you mentioned also the importance of mental health through this journey. but could you dive into maybe some resources for that strong mental, maybe and physical foundation that's helping you be successful as well in your work?

Konstantinos Synodinos:
So how do I prepare the mental part for me and how I have worked on this front? You mean?

Anya Smith:
Yeah, so I think a lot of things that we take for granted entrepreneurship is really the mental game that you bring to

Konstantinos Synodinos:
Yeah,

Anya Smith:
the table. I think

Konstantinos Synodinos:
true.

Anya Smith:
that really makes the difference if you actually keep going or you stop. So what has been that process for you to form that strong mental foundation?

Konstantinos Synodinos:
So, as I said at the beginning, I have a strong foundation because of my sports years. I believe very much into the discipline and the trades that you acquire through sports and through professional sports in general, where you have to do very, very uncomfortable stuff consistently, even when goals are not coming and the outcome of your work is not evident. That's the hardest part. And that's where you... What I always say to people that you need to disconnect a bit from the outcome, if you want to achieve anything in life, you

Anya Smith:
Yeah.

Konstantinos Synodinos:
need to focus in the daily process of making something better every single day. So that was something that I had as a foundation as when I was an athlete and I brought it in my entrepreneurial journey with me. I had no choice. It's embedded. But apart from that, you know, after I hit 30 years old, I started understanding the value of personal development. So I

Anya Smith:
Mm-hmm.

Konstantinos Synodinos:
saw a couple of videos of Jim Rohn back then, which for me is the father of personal development and one of the greatest speakers of all time for me. If people haven't watched his videos or read his books, I totally recommend him. Probably is the only person I recommend spending time to really understand what he's all about. And

Anya Smith:
Yeah.

Konstantinos Synodinos:
he was saying things back in... the 60s or 70s that are still valid and still applicable, which is insane because it's all about the mindset and how you really set up yourself to success in anything you want to do. So after that, I invested time and money to discover NLP, which is neurologistic programming. And it really helps you understand how your words and your mind can really block you or help you achieve your goals, your limiting beliefs and all that stuff. And after a year, I also did some therapy and I still do. I have a mentor that helps me on different levels, relationships, personal matters, family matters, my dynamics with my parents, everything. All that stuff can really help you become, you know, mentally healthier, but also more prepared to do whatever you need to do daily to achieve your goals. So... Personal development for me is a constant battle and a constant journey that everybody needs to explore if they want to see their full potential unfold at some point.

Anya Smith:
Absolutely. It was funny, I mentioned Earl Talbot at the very beginning. He's an NLP coach and he's very fond of your work just so you know. And when I heard NLP at first time, I thought it was like natural language processing because I was in like PhD recruiting that I was like, what's NLP? And it's fascinating in like how our words do have so much power. And we think about, well, entrepreneurship, you have to be like this business person, you have to wear suits. Like if you have to be successful, that has to be your life. But we forget like we're all humans. Like, you know, like the same thing, you know, no matter what you're following count, no matter where you we're all humans, we have human needs, we want to be we want to be accepted, we want to be heard, we want to be happy, we all have our struggles. And we need to remember that for ourselves, that, you know, if we can't forget that, no matter what business endeavor we're going into. And the same thing with networking, mentioned that a little bit early, reaching out to you. Yes, it's a little bit intimidating. You've done all these

Konstantinos Synodinos:
No.

Anya Smith:
wonderful things, but you're still an amazing human being and like you connected on that level and I was so grateful that you accepted that. So if you're starting out or just on this venture, like remember that give yourself grace find that resource for a foundation like whether it is a coach, a therapist, like I've done therapy too, like it's something to embrace for your personal needs rather than shy away and also to remember that you're human other people are human. Hopefully that will also help you. make those genuine connections, like not sales,

Konstantinos Synodinos:
Exactly.

Anya Smith:
I need something from you. But like you're a human, I'm a human. Let's connect. Let's make this world better together.

Konstantinos Synodinos:
Yeah, that's it.

Anya Smith:
And the next thing, so we talked about the mental, I wanna talk about the physical. To be transparent, you might be like, oh, Anya, I was a chubby kid growing up. So my parents put me in no sports. My mom told me later on, my mom's Russian. She's very like, hands off. For context, right? And I love her very much, but she was like, oh, Anya, I want you to find what you wanna do in life at seven or eight. So I was eating McDonald's in front of the TV watching wrestling. So that's a

Konstantinos Synodinos:
No.

Anya Smith:
little context for me. But I found the hard way. I'm a better, I get like my own motivation working out. Like, just like I like to do on my own. Like everybody has their own style.

Konstantinos Synodinos:
Mm-hmm.

Anya Smith:
But I'm curious, like what correlation do you find in like this physical regimen that maybe helps you with your entrepreneurial life? Because I know a lot of entrepreneurs who, they let that go. They're like, I'm so busy. I can't work out. I'm not eating. Why is it important to sustain that? And like, how do you make it work when you have these demands on you?

Konstantinos Synodinos:
Well, you know, I've been working out all my life for my entire life. I started working out when I was, I don't know, six, seven years old, playing basketball. Then I moved to martial arts. Then I hit the gym. I did it in parallel. I do sea sports. I do whatever you can imagine. But, you know, working out is a must for me. It's something like sleeping. I will do it until I die. As far as I... I can be active and move my body, I will be working out. So it's important for me, it's part of who I am and what I do and how I energize myself. And, you know, even if you analyze it on the human brain kind of level, it's necessary for you to feel active and you have your energy levels at a good point. So working out properly, eating well and clean and sleeping well is a great way to deal with any kind of problem in your life, anything. Mental problems, entrepreneurial faults, relationship issues, those three things can really help you do anything. So working out for me is always a must. I try to do that at least four or five times per week, even if it's just a walk around my house, right, for half an hour with my audio books in my ears. And whenever I don't feel like doing that, I'm trying to beat the excuses generation machine that I have in my head. Everybody has a generator

Anya Smith:
Oh yeah.

Konstantinos Synodinos:
here. There's a generator that produces excuses. The more you let it, the more excuses it will produce. So the secret here is to tell it shut the fuck up and just do it. Right.

Anya Smith:
Love

Konstantinos Synodinos:
That's

Anya Smith:
it.

Konstantinos Synodinos:
yeah. You stop listening to the generator, the excuses generator machine. You need to be faster, be more active than when your mind starts, you know, creating those excuses. Like the other time I was on my couch, I was like, okay, maybe I can have this kind of walk for 10,000 steps that I want to do today. But then I was like, maybe it's too late. Maybe it's going to be late now. It's going to be night. I started being hungry. So I will be hungry in an hour. So my, my mind started generating excuses, right? Before I make it even worse to myself, I said, okay, take your ass off the, off the couch,

Anya Smith:
Yeah

Konstantinos Synodinos:
go with your sneakers on and just, just leave the house. That's it. Without even thinking one single thing more. And before I knew I completed 13,000 steps, I was back in the house, very happy, had a great dinner and it was job done. Right. So you need to be faster than this generator. It's really the whole thing. It's all about that.

Anya Smith:
Absolutely, you know what helps me too? I know everybody and their mom is talking about this, but like talking about cold showers, and I'm like, mm, that sounds like uncomfortable thing.

Konstantinos Synodinos:
They're really good. Trust me. They're really good. They help.

Anya Smith:
And I've started doing it, but you know what's helped me is like how am I gonna feel afterwards? I'm really focusing on the after I'm like, oh, I'm gonna feel I'm gonna feel more daily just to start cuz like you need to hit that dial to a certain Degree. That's like the worst part But when you're okay, I'm gonna feel so good after this it's gonna feel energetic Like my body's gonna be healing that feeling of after sometimes can get you over that like hump point where like I'm in it

Konstantinos Synodinos:
Yeah.

Anya Smith:
in case that helps anybody and So we talked a little bit about the one person that you really look forward to in terms of learning the mental aspect. I'm curious, are there people in your network or resources that you go to if you don't mind sharing? Or maybe it's the secret sauce and you don't want to share, that's fine. When you're doing research for Simply Digital, are there resources or people that you constantly go to stay in the know?

Konstantinos Synodinos:
Well, I follow also many people online and one of the people that I started learning things from and really focusing on the things that he was saying was definitely Gary Venertsook back when I started my YouTube channel, Neil Patel also, who is for me, the best digital marketeer that I've known, Richard Branson. Elon Musk, I've learned things from his content and everything. Tim Ferriss, who is a great author, talking about productivity as well. Patrick Bette Davis was a great guy who has the Valuetainment podcast. And he's a great business guy. Very, very good communicator. I have learned many things from his content. So yeah, pretty much those people are the ones that I'm following closely. And I'm learning things. Hormozzi lately is a guy that I'm following on social media. He's doing great. Too much value. Yeah. Those are the people. Yeah, you got it, right? That launch was phenomenal. That was a huge case study, how he

Anya Smith:
Yeah,

Konstantinos Synodinos:
did it.

Anya Smith:
I'm just showing, I have both of Alex Hermos's book and I'm listening to that, it's free on Spotify.

Konstantinos Synodinos:
Did you read it?

Anya Smith:
Oh my gosh, yes, I have an accountability buddy, again, Earl Talbot, who are building my Grand Slam offer. Again, this is month three of entrepreneurship for me, so A, I'm just grateful, and I'm also just like, wow, what an amazing resource of site tracking, but thank you for sharing that. It was funny, I have Tim Ferriss's Tools of Titans holding up my MacBook.

Konstantinos Synodinos:
That's

Anya Smith:
And Gary Vee

Konstantinos Synodinos:
a

Anya Smith:
is

Konstantinos Synodinos:
Bible.

Anya Smith:
like,

Konstantinos Synodinos:
That's

Anya Smith:
I

Konstantinos Synodinos:
a

Anya Smith:
know,

Konstantinos Synodinos:
Bible.

Anya Smith:
I know. So we're twinning, I love that. But what about for like, for again, simply digital, for the AI insights, for the marketing insights, like are there certain kind of niche areas you look for there for innovation in AI?

Konstantinos Synodinos:
Um, I don't have a specific resource

Anya Smith:
Mm.

Konstantinos Synodinos:
for AI. I just follow, you know, the trends. I follow the news. I, I try many things on myself. So, you know, I'm at a point right now that I don't really feel that I need to read from somebody, something so I can really transfer this idea to my audience. I want to do things originally, right? From at point zero, read something, understand the news, and then give them my own perspective, like I did the other day. that I came back from an AI conference in Los Angeles. And I shared my point of view about how AI can really evolve the way we think and the way we create things as a species. So that's something that was not being, I didn't read it somewhere or I didn't really take it from somebody else and twist it in my own point of view. It was an original thought and I just shared it as I thought about that. So most of the things that I do is things that I try myself and are my original thoughts.

Anya Smith:
they're not chat GPT like what are my original thoughts top 10

Konstantinos Synodinos:
Yeah,

Anya Smith:
options

Konstantinos Synodinos:
maybe they know better than me. Yeah

Anya Smith:
Speaking of that, I saw your video about AI and kind of embracing it and the power of people. We shouldn't fear AI, we should use it as a tool, like you said, for accelerating our learning. I think that's what you were mentioning. Can you maybe share a little bit about that here? What is your view on AI? Do you have concerns if you wanna share that so that people can understand why you find it valuable?

Konstantinos Synodinos:
Well, you know, I might have concerns, but AI doesn't give a shit about my concerns, right? So this train is

Anya Smith:
So true.

Konstantinos Synodinos:
really, yeah, it's really fast. It's going in phenomenal speed and nobody can stop it. No matter how much you're whining or you don't like it or you're feeling threatened, nobody cares. It's going to keep running, keep going fast and change everything we know that's given. So the only thing that we have as a choice is to see how we can make friends with them.

Anya Smith:
Mm-hmm.

Konstantinos Synodinos:
with it, so how we can really use it. And when you start using it, because I know for sure that the majority of people that are whining about AI are not using it. They are not using it, they don't even know what it is. But they're just whining and that's

Anya Smith:
Right,

Konstantinos Synodinos:
what makes

Anya Smith:
right.

Konstantinos Synodinos:
me crazy. Before you complain about something or become an enemy of something, at least try to learn about that, right? To see what it is, what color it is, what it can do and what it cannot do, how it threatens

Anya Smith:
Right.

Konstantinos Synodinos:
you or not. Or maybe it makes you better. Have you thought about that? Probably not. Because you're screaming without knowing. So, what I always say to people, try something and you see that, you know, new boxes in your head going to start opening because of this kind of new information that you have in the system, right? And this piece of information comes faster than anything we have tried before. The more you talk with it, the more stuff you try, the more information you get. the more boxes you open in your head faster than ever. It's like discussing with a group of people for weeks, for months, for years. And you can do that within hours with Chagypti or with AI or things like that. So in any topic that you're interested in, try to deep dive by just having a super expert in front of you, which is AI, Chagypti, and do all the questions and all the discussions you wanna do. You will be amazed about how many things You will think about how many new tabs in your head going to open. So that's what I'm asking to people. And I don't see how people are going to be worse after that.

Anya Smith:
I agree. I think obviously you want to use your own discernment. They don't want to put confidential code into open source AI tool. But aside from that, you know, and I do say please and thank you to my chat, GPT, because I'm like, well, when AI rules the world, I want them to remember. The honest

Konstantinos Synodinos:
Thank

Anya Smith:
Smith

Konstantinos Synodinos:
you.

Anya Smith:
was kindly prompting her. Ready to hear AI tool, but I think in my experience, like I was hesitant. I'm. I like to explore things, but I'm also like, oh, is this a fad? I didn't really see it. To be transparent, I didn't see the value at first when my friend showed it to me, when it first came out, and she was so excited about it. And then I started playing it with my resume, and now I'm using the microphone to just make everything super easy. And I use it daily for my podcast, which you'd think like, oh, podcast, AI, how does that go together? But honestly, I couldn't be doing this as a solopreneur without AI. There's just so much value where if you have limited budget... but you want to get a lot done and learn a lot and be efficient. Like, I don't see another better way than using AI.

Konstantinos Synodinos:
Absolutely.

Anya Smith:
And this might be a proctored question you have, like I think what, 57, like there's always these episodes about learning and tools in AI. What are some of your favorites, or like maybe even trends in AI? Like what excites you, and are the, are personal, Constantine's favorite tools that you wanna share?

Konstantinos Synodinos:
There are so many, but

Anya Smith:
What happened?

Konstantinos Synodinos:
I will tell you what I use daily, at least myself, because, you know, I have a big team. So most of the things that I do right now are being taken care by my team, even my editing.

Anya Smith:
Shout out to

Konstantinos Synodinos:
So

Anya Smith:
your

Konstantinos Synodinos:
the

Anya Smith:
team,

Konstantinos Synodinos:
other day,

Anya Smith:
they're amazing.

Konstantinos Synodinos:
the video that you were referring to, that was really impressive in terms of editing, etc. It was not because of a great tool, it was because of a great human who is doing the editing. So, but if you want to do things alone. and you want to use some great tools. I could really not make it without Canva, without CapCut, without ChudgeBT, of course, without Grammarly, which is a great tool, especially for people that are not native speakers and they want to be great in writing stuff and be punctual and accurate in what they write without mistakes. I use Get Magical a lot, which is a... Chrome extension that really helps me be more productive by avoiding to rewrite again and again the same messages and the same info on my laptop. Super useful because with a shortcut you get the entire text pop up and you just use it as it is. What else? That's pretty much what I use daily. And of course I use Moosend for my email dispatch. Yeah, that's pretty much it.

Anya Smith:
Hello, thank you for sharing. I was writing

Konstantinos Synodinos:
I'm

Anya Smith:
it down. Everybody listen to

Konstantinos Synodinos:
sorry.

Anya Smith:
this one a couple more times We'll share it as well And I'm curious so you also talked about being a permanent student Which is obvious like you have this drive this hunger for learning Is there something new recently that you've been learning that you can share with us or something that's been most valuable recently?

Konstantinos Synodinos:
Um, what I learned recently. Well, recently I learned a bit Italian, to be honest, because, you know, my mother is from Italy, so

Anya Smith:
That's

Konstantinos Synodinos:
I have

Anya Smith:
amazing.

Konstantinos Synodinos:
to pay my duty to my heritage and improve my Italian. So I use Duolingo, by the way, which is an amazing app to refresh my Italian and learn new stuff. So this is what I'm currently learning. Even when I'm at the beach, for example, I'm in the sunbed, I try

Anya Smith:
Yeah.

Konstantinos Synodinos:
to use Duolingo to learn some new expressions and stuff. Uh, but in terms of my work is right now, and I'm preparing a video about that. I'm trying to create a very effective funnel about, um, anything you want to do about, you know, lead generation and moving people from social media towards your email, and I'm trying to find the most effective way to do it and experimenting right now with the Moose end and different kinds of tools to create this kind of system. So that's what I'm, uh, that's where my focus is right now to see how I'm going to make it work.

Anya Smith:
I'm gonna stay posted. Please keep me posted. I'm gonna definitely

Konstantinos Synodinos:
Yeah,

Anya Smith:
be

Konstantinos Synodinos:
I

Anya Smith:
sure

Konstantinos Synodinos:
will.

Anya Smith:
you actually you have a group on Instagram, right? If you join Instagram, there's also a separate group that you can follow for people who want to be in the know, right?

Konstantinos Synodinos:
There's a broadcast channel in my Simply Digital Instagram page. Of course, you can be part of that. It's in my, on my profile. You're going to see it. But apart from that, you know, I post everything on social media. Even if you lose it, you can, you know, get notified. If you make the account your favorite one, you will

Anya Smith:
Yeah,

Konstantinos Synodinos:
be notified.

Anya Smith:
which he should.

Konstantinos Synodinos:
But we have also an email newsletter and we do a digest every single week in case you miss something.

Anya Smith:
Oh my gosh, that's a ton of work. You guys are amazing. When you

Konstantinos Synodinos:
is.

Anya Smith:
start creating content, you realize just how much time goes into even editing a video. And I'm looking at yours, it looks very professionally done. So kudos to your team again. And one thing I wanted to ask, you mentioned your heritage, and I love that you're speaking Italian. What are you focusing on when you speak Italian? Is it food? Is it, what's your key

Konstantinos Synodinos:
Not

Anya Smith:
master

Konstantinos Synodinos:
really specific.

Anya Smith:
area?

Konstantinos Synodinos:
I'm not focusing on something, you know, the first lessons in Duolingo are all about how to order food, how to order coffee, how

Anya Smith:
Yeah.

Konstantinos Synodinos:
to say where I'm from, you know, how to meet people, how to greet people. That's what you learn mostly.

Anya Smith:
Yeah.

Konstantinos Synodinos:
So, yeah, I'm focusing on whatever it gives me. I don't have a specific direction myself.

Anya Smith:
And you also obviously we didn't mention it, but people can obviously hear your beautiful accent. Can you mention like

Konstantinos Synodinos:
Thank you.

Anya Smith:
how has being Greek, how has it shaped maybe your business? Like is there a cultural element, like obviously you're global, right? But is there a part of your heritage and culture that you feel like you bring through your work too?

Konstantinos Synodinos:
Um, you know, Greek people are have a very specific way that, you know, the mannerisms of Greek people are is unique and very similar to Italians. We use a lot our hands. We're very expressive. And in combination with my accent and my voice, I think that this played a role. And people love this kind of character that I am becoming through my content, right? Because people need to understand that when you create content is not just about the valuable things you serve. is also you becoming a character. It's like they fall in love with a Marvel hero or a fall in love with a character that Johnny Depp plays on TV or whatever, right? So it's you are a character in your content creation. This guy with the heads, with the neon signs, it's all about, it's part of your branding, your character on social media. So this helped me form a very unique character, this Greek accent, my mannerism. My Greek mannerism, my voice and everything, I think played a role along with the value that I provide to make my brand more memorable and more unique.

Anya Smith:
And how did how do you go from, you know, being in Greece and like having this business and to being now global? What was that like was it did it happen pretty naturally and quickly or something that you consciously work towards?

Konstantinos Synodinos:
Nothing comes naturally and by chance. Everything is, you know, you need to study, understand, have a strategy and hopefully be consistent. So I started with, I told you, you know, I started creating Greek content because I wanted to address the Greek businesses five, six years ago. Then I realized that there's a bigger market for me, the English speaking market. And I started creating content with the chance of TikTok and Instagram in English. And that's how... I started creating a group of peers, different creators that were English speaking as well, engaging with our content, finding specific benchmark accounts that I was following and trying to interact every single day. So by doing that, I was really signaling to the algorithm, what is my new niche in a way? What is my new

Anya Smith:
rate.

Konstantinos Synodinos:
peers group? So by also being consistent in my content and... going lives with people, interacting with them, doing collaborations with them. I started being thrown in the English speaking audience more and more and more. And then TikTok helped me explode and things accelerated a lot.

Anya Smith:
And you have, I think, also some content you can find about getting growth on TikTok. So if you're looking at Constantine's, I think there's like a little interview you did around that and a little video, I think, on that too. So I love that you're also sharing your learnings. I think it took you eight months to get to two million. Is that right?

Konstantinos Synodinos:
It was, yeah, it was almost a year for two million. Yeah. On, on TikTok. In six months, I was in a million. And

Anya Smith:
Whoa.

Konstantinos Synodinos:
in a year I was at two million. Yeah. It was crazy.

Anya Smith:
I'm like at 22. I'm almost there.

Konstantinos Synodinos:
In 22W?

Anya Smith:
No, I'm at 22 for my following so you know I'm

Konstantinos Synodinos:
Okay,

Anya Smith:
almost there.

Konstantinos Synodinos:
you need to start somewhere, right?

Anya Smith:
Absolutely. If you don't start somewhere you're never gonna get anywhere.

Konstantinos Synodinos:
Yeah,

Anya Smith:
Oh

Konstantinos Synodinos:
exactly.

Anya Smith:
well, you were amazing. Was there anything that I missed that you want to add before we wrap up?

Konstantinos Synodinos:
Um, just find, you know, anything, everything that happens in your, uh, in this path of entrepreneurship is, uh, you can use it as a fuel. You can use it as a motivation. I remember a comment four years ago on my YouTube channel, when I was starting to, uh, address specific topics on my channel in order to, uh, recruit new clients, to generate leads, right? So I was having also some videos about talking about, you know, how to grow your social media, how to be more present, how to create better content. And there was a guy back then that gave me a very, very bad comment. And he was like, ah, blah, blah. You're talking about social media and Instagram growth, et cetera. But you have like 2000 followers on Instagram. Shut the fuck up. Don't talk again. I was like, you know,

Anya Smith:
Ouch.

Konstantinos Synodinos:
it was tough, but in a way he was right.

Anya Smith:
Yeah.

Konstantinos Synodinos:
Right. And I was like, fuck, I need to do something about it. So I use that as a fuel. And I created

Anya Smith:
Yeah.

Konstantinos Synodinos:
a video actually a year later when I had like 1.6 million followers in every social media. And I created a video and I use this comment as an example of how you can use things like that to get motivated and

Anya Smith:
Right.

Konstantinos Synodinos:
do more and push yourself better and see clearer because that's what I do with myself. When something pushes me like that and I always find things to push me like that.

Anya Smith:
Ha ha.

Konstantinos Synodinos:
It's like, you know, my vision becomes clear. I become more hungry. I become more resilient to do stuff. So that's what I want people to do as well.

Anya Smith:
It reminds me of this powerful element of perspective. You chose it as a challenge and to say, oh, if I look at the core of it, there is something I can get better at. Which is like, oh, what a person,

Konstantinos Synodinos:
Yeah,

Anya Smith:
da

Konstantinos Synodinos:
yeah,

Anya Smith:
da. I should feel bad

Konstantinos Synodinos:
absolutely.

Anya Smith:
for myself and stuff altogether. So very powerful, thank you for that reminder. And also we're gonna wrap up with three short bit questions, but before we do that, where can people find you? Where should people work with you? I know you're also not just offering this great advice on Sibley Digital on your social, but you're also offering coaching and. some of those services, so how should people find you?

Konstantinos Synodinos:
Well, if they search for Simply Digital, they're going to find me everywhere. So in every social media, Instagram, TikTok, they just need to find the original page because there are many fake ones. Yeah. And they haven't verified me yet. So I don't know how I can do more about that. But if you find, if you search for Simply Digital, you're going to see the biggest page. It's

Anya Smith:
Yeah.

Konstantinos Synodinos:
me, drop me a DM for anything you want to do. We can help.

Anya Smith:
Yeah, I'm very sorry to hear that. Like almost like I, when I first followed you, like almost like daily, there would be like, Constantinos is following you with 3000 followers. And I was like, oh, that's very nice. Like, nope, nope.

Konstantinos Synodinos:
It's

Anya Smith:
And

Konstantinos Synodinos:
so funny.

Anya Smith:
there's like five of those. I'm very sorry that you get to have to deal with that. So make sure all that might feel good to see like all Constantinos is following me. You'd be like, is that the real?

Konstantinos Synodinos:
Actually,

Anya Smith:
person.

Konstantinos Synodinos:
I'm going to follow you now so you

Anya Smith:
Oh,

Konstantinos Synodinos:
have this kind of

Anya Smith:
second note, the real.

Konstantinos Synodinos:
the insurance that, you know,

Anya Smith:
I won't block you, I promise. I only block the fakes.

Konstantinos Synodinos:
I'm the real one. I'm just saying, right?

Anya Smith:
I really

Konstantinos Synodinos:
Okay.

Anya Smith:
appreciate that. Thank you.

Konstantinos Synodinos:
Just follow, just

Anya Smith:
Oh

Konstantinos Synodinos:
follow.

Anya Smith:
perfect we're growing we're growing one person at a time. Well again thank you so much for sharing so much wisdom and just being real. I hope this inspired people who maybe wherever they are in their journey to embrace the imperfection, to embrace the strong habits, the physical, the mental ones, to embrace networking and seeing people as real humans and of course like you said your motto the dream like a kid do like a champion. Embrace that as well. Where could you be seeing things from a fresh perspective? Where can you build that champion work ethic? And again, follow Konstantinos for his updates around that as well. Okay, and I will wrap up, I promise. And over at the top of my hour, I have three short bit questions for you when you're ready. Just first thing that comes to mind, and then we'll wrap up. Okay, ready, first one. Greek dish everyone should try.

Konstantinos Synodinos:
Suvlaki.

Anya Smith:
What is that? Sorry, I'm not familiar.

Konstantinos Synodinos:
Suvlaki

Anya Smith:
I'm ignorant.

Konstantinos Synodinos:
is this wrap that you see and inside that you can find gyros, you can find pork sticks,

Anya Smith:
Oh.

Konstantinos Synodinos:
you can find whatever different kind of choices, but the original one is pork stick with tomato, onion, tzatziki

Anya Smith:
Oh.

Konstantinos Synodinos:
and that's it. It's beautiful. It's a full meal. You're going to love it.

Anya Smith:
Okay, see, this is worth the episode altogether, it's like that recommendation.

Konstantinos Synodinos:
Oh my man, yeah, absolutely.

Anya Smith:
Okay, next one, let's see. Best advice you've ever received.

Konstantinos Synodinos:
Um... Success is all about going from failure to failure without losing motivation.

Anya Smith:
That is very true. I love that. Okay, last but not least, in the positive context going off track is

Konstantinos Synodinos:
Sorry.

Anya Smith:
In the positive context, going off track is go aligning of the idea that this podcast is called right off track. What

Konstantinos Synodinos:
Okay.

Anya Smith:
does the theme of off track in the positive context mean to you?

Konstantinos Synodinos:
Sometimes you need to go off track to find the real journey for you, the real path for you, because, you know, at that point that you are going off track and you feel like, oh my God, why this happened? Like with me, like, you know, I launched Samyoon's ID. I went off track. I was on the right track to do great things with that, but I went off track. And that's how Simly Digital came in this world. So I'm grateful about this and be always. willing to see the silver lining about, you know, the bad things that are happening to you because there's always a silver lining. There is always

Anya Smith:
Yeah.

Konstantinos Synodinos:
a reason why something happens. Even if you don't see it right now, trust the process, do the best you can do and don't focus on the instant reward and the fast reward. Go for the long game and things going to figure out for you. I promise you.

Anya Smith:
You're amazing. Thank you so much for joining us and thank you to your audience. Thank you for listening. I hope you found, I'm sure you found something useful in here. I hope you draw inspiration that you can take on your own path wherever you are at. You can do incredible things, you know, you don't have to be stuck where you're at. There's an incredible adventure that awaits you. And I hope and sincerely advise that you reach out to Constuendos channel, follow it. and find a lot of great tips there along the way. And as always, thank you so much for coming right off track with us and thank you, Konstantinos, for joining us today. It was such a pleasure.

Konstantinos Synodinos:
My pleasure, my pleasure, Anya. Nice to meet you.

Anya Smith:
There's it. Okay. So, that's it.