How to Elevate Your Style and Success - Loli Olivera is RightOffTrack | Anya Smith

Anya Smith (00:01.38)
Hey friends, welcome to another adventure with RightOffTrack, your favorite entrepreneurial podcast where we explore the minds of entrepreneurs who are truly marching to the beat of their own drum. I'm your host Anya Smith. Today's episode is a goldmine for anyone looking to make a lasting oppression. Whether you're stepping into a job interview, presenting a business pitch or simply walking into a room. Our guest is a magician when it comes to the science of personal style and transformative power of color. Here's a twist.

She knows how to read you before you even say a word. That's right. She understands how your style speaks volumes about your persona and your purpose. With services ranging from image consulting to style and coaching, she's the person you want in your corner when you're trying to level up in life or make a career transition. She's more than just a stylist, she's a coach who helps you dig deep to find your purpose, which let's be honest, is a journey we all could use some guidance on. So.

If you've ever underestimated the power of the outfit you wear or the colors you choose, today's conversation is for you. Brace yourself for the enlightening style wisdom of Loli Olivera, the New York city, the New York city based fashion style and coach who helps people not just look, but also feel their absolute best. Welcome Lolly. So excited to have you here.

Loli Olivera (01:21.45)
I'm so excited as well! Thank you so much for having me!

Anya Smith (01:25.2)
Oh, it's my pleasure. You know what's funny? Now we sit and talk about your style, but way back when we were at Meta in our first training and it's amazing to see where the world has taken us now.

Loli Olivera (01:39.646)
Yes, and you know what's really interesting? That it was literally on the same month we are now. It was in October, many years ago, but October.

Anya Smith (01:47.084)
Wow, yes! 2016, right?

Loli Olivera (01:51.39)
October 2016 and it was the week actually of October 16th of 2016.

Anya Smith (01:58.144)
Wow, look at us, look at us. And even back then, a while ago, you were also in that space. I remember you had like a thousand followers or like something like that, and you were already showing your creative style, but so much has changed since then. So can you share with the audience who maybe, maybe some of them already know and love you, which I hope, but maybe some people are just discovering you now. What has been this adventure from in 2016 or even before that, that led you to where you are now?

Loli Olivera (02:28.07)
Oh my God, I think that this adventure actually started way, like many years before 2016. I think that it really started with me, like growing up with a really like stylish and fashionable and like, yeah, like really unique as well. Mom and grandmother, like my mom and my grand.

like my mom is still here, so she has an amazing and really unique style and she always looks like put together, but you know, she likes like unique pieces. And my grandma used to be like that as well, my grandma coming from my mom's side. So I think that growing up, you know, like seeing them like seeing my mom getting ready, sometimes borrowing some of her pieces as well.

accessories, scarves and everything. I really enjoy that. And then that's on one hand. On the other hand, I'm one of eight. So I have seven siblings that are older than me. I'm number eight because that's the question that comes after I say that we are eight, right? So there's like, where you are? Like, what number are you? Like almost, right? So I'm number eight.

Anya Smith (03:38.856)
What?

Anya Smith (03:43.057)
Wow.

Anya Smith (03:51.064)
Right, right, right.

Loli Olivera (03:54.694)
So I think this is what I always say. I think that when I was born, it was almost like, be yourself, everyone else is already taken, like literally. So for me, style and fashion and the way I dress and the way I look was always a really powerful tool to express myself and to find...

Anya Smith (04:06.202)
Right?

Loli Olivera (04:21.778)
like my to work on my identity and to be really unique and you know kind of within all those eight be like really like different in a good way but you know it's like everyone else is taken like be yourself so yeah that's when I that's when I when it really started.

Anya Smith (04:41.956)
Wow.

Anya Smith (04:45.34)
So slightly off track, but I have three boys. And I know that when you have multiple children, right, the clothes situation, especially, usually gets passed down, right? So you're kind of wearing the clothes or you're passing down, you know, the older child to another child. So with eight siblings, how do you even manage to have like creative clothes? Because oftentimes you kind of get what's left over.

Loli Olivera (05:05.522)
Well, like I got so many leftovers. That's I'm glad you asked. I'm glad you asked because this is a really important part of the conversation, right? I like a lot of the things I got to wear were from, you know, my sisters or like, I have four sisters and three brothers. So the ones coming from the sisters were usually the ones who, you know, were.

were more than the other ones. And to be honest, that's how someone can add something unique to what you wear. You can go somewhere now and get the same shirt, but the way you're gonna wear it and put it on, the way you're going to style it, that's gonna be really personal to you. That's where you add your sense, you know? It's not the same like wearing versus styling. So you will add your own...

like identity, like the things that you like, the way you move, how you express yourself, if you add it, like let's say, if you add accessories to it or not, and what kind of accessories. And so there are so, so many factors. So my goal was also to make it unique in that way. Maybe this, someone else wore this before, but I'm gonna make it different. I'm gonna wear it in a different way. So.

I think that was also a really nice challenge for me. And I got to really, like, that made me enjoy extra every time I got something new, maybe from my grandparents that would take me shopping because I always loved clothing. And I would be like so excited, like, oh, I'm getting something new, you know, this is not so common. So it was really, really nice. And even the earrings that I'm wearing now.

Anya Smith (06:56.345)
Yeah.

Loli Olivera (07:01.334)
they were from my mom.

Anya Smith (07:03.786)
Oh, they're beautiful. They're gorgeous.

Loli Olivera (07:05.834)
Yeah, thank you. So a lot of times I'm still wearing even not from life necessarily from my family, but I love vintage pieces. I still have items in my closet that were from my grandma or like there is a yellow cardigan that I'm obsessed with that was from my grandfather. So yeah.

Anya Smith (07:15.505)
Yeah.

Anya Smith (07:24.54)
Oh, I can imagine how lovely that feels to also wear something that has that sentimental value too.

Loli Olivera (07:33.362)
Yeah, exactly. And the warmth, you know, it's like mid-wear, it makes you feel hugged and cozy. Yes, I love it.

Anya Smith (07:40.78)
Yeah. Ugh. So now we hear about this childhood and you grew up as one of eight. You're styling. You love this passion. So then what took you into tech? Because we met at Meadow in recruiting. What happened?

Loli Olivera (07:56.995)
Yes. So here is the thing. If there is something that has always been part of me, I'm really transparent. I'm really authentic. So I'm going to be pretty raw here. Even I always love fashion and I was the one...

Anya Smith (08:08.873)
I love that about you. I love that about you.

Loli Olivera (08:17.718)
when I was a teenager in high school, my friends were like, can I borrow this from you or this or like, can you help me like to see what I'm going to wear, etc. When I was finishing high school, I also knew that I wanted economic dependency. I wanted to see what kind of, when I had to decide what I would study in university, I wanted something that would take me to a really good salary.

And I'm from Argentina. I think that I didn't mention this. So I'm from Argentina, from Buenos Aires. I was born there, I grew up there, and I moved to the US like 10 years ago. So I moved to the US in my 20s. And in Argentina, fashion is unfortunately, and even like back then, you know, didn't mean necessarily getting like a good job or a good salary. So being one of eight.

Anya Smith (08:53.237)
oof ooo

Loli Olivera (09:17.01)
I was really looking forward to being economically independent. And I decided to study human resources. I honestly, from that point, human resources has a lot to do with, I've always been really interested in working with identity and people. I'm a really human person. So then from there, recruitment is where I started applying my knowledge.

Anya Smith (09:21.498)
Yeah.

Loli Olivera (09:46.242)
from human resources. And then my goal was to help people to find a better job. That was my goal. So my first job in recruitment was at a head hunting agency. So I really enjoyed all the strategy side of it. Then like seeing it like, you know, the newspaper and being like, oh, I was behind that. And, you know, calling those people that I will like.

Anya Smith (10:01.37)
Oof.

Loli Olivera (10:15.546)
hand to be like, let me upgrade, you know, let me help you upgrade your, your life, your job, what you do, like, you know, so to contribute in that way. But at the same time, I was already observing and everything like about image and how that worked. So then I always really enjoyed changing environments and something really dynamic, innovation and

going back to your question that you asked me, why tech, how I ended in tech. When I decided to study human resources, was mostly inspired by Google best practices that back then we were in, what, like 2008, I think? So yeah, no, 2009. And you know, Google was really innovating with all their benefits and their...

their human resources practices. So I became inspired by that and I thought, okay, this is a good way to be like in the business, but at the same time be, you know, working with people and like, yeah, with human beings that are going to work and helping them to have a better life while they are at work basically. So that's how I knew that at some point I wanted to work in tech.

So after doing health hunting, in Buenos Aires, Google had offices, but they didn't have any human resources team, only one HR business partner or two at the office, and that's it. So I knew that was not an option there. But there is, because they are actually so big now, an Argentinian company that they were doing a lot of things kind of similar to Google, inspired by them, that is called Globant.

Anya Smith (11:57.436)
Gotcha.

Loli Olivera (12:12.81)
So, and actually Google was one of their clients, they do outsourcing. So I started working at Globant, that was my first job in tech. And then from there, with Globant, I moved to San Francisco. With Globant, that they also have offices in San Francisco, made a lot of sense for me to go to the Silicon Valley and become like, you know, to be closer to my ultimate goal of working at Google, the company that inspired me to study human resources.

Anya Smith (12:16.264)
Cool.

Anya Smith (12:35.074)
Yeah.

Loli Olivera (12:41.634)
So then once that I was already living in San Francisco, I joined Google and I worked for YouTube at Google. And then after that, I moved, after three years there, I moved to New York. And when I moved to New York, I really considered, you know, like I wanted to, one of the goals of moving to New York was to become, you know, to be closer to fashion academically and or professionally. So.

Anya Smith (13:05.286)
Mm.

Loli Olivera (13:09.494)
Before moving, I started looking for jobs. I interviewed at many companies, fashion companies, but still tech companies, and putting everything in the, like kind of like in the way the balance was more like towards of, okay. Fashion corporate, corporate fashion look really like devil wear Sprada, and it doesn't go much with my vibe and my personality.

Anya Smith (13:30.822)
Yeah.

Anya Smith (13:35.559)
Right.

Loli Olivera (13:35.726)
So I, and also it's a really traditional industry. So all that innovation and like rapid changing environment was not necessarily there. So I decided to go for the Facebook opportunity, Facebook, Instagram, Today, Meta. And that's how it started. That's when we met, but then I also knew.

that what I would like to do with fashion, because I would still need to do something with that, or something more academically, to then potentially start freelancing and create my own business.

Anya Smith (14:12.68)
I love the journey and you reminded me asking along the way, so you tried different paths and you had this kind of goal in sight and then you executed, but you also were on social already when you were at, when we met, right? So when did you start, you know, sharing that content? Was there a bigger aspirational goal in already happening there or it was just like, hey, I'm just sharing and seeing what happens and putting that out in the world?

Loli Olivera (14:34.426)
No, I'm not the kind of person I'm just sharing. I'm not like that. I need to have like a purpose for everything I do, otherwise I'm not doing it. So I remember back then, even when I was like living in San Francisco, so years before we met, I've yeah, as soon as Instagram came out, I started sharing my looks and I

Anya Smith (14:42.472)
Of course.

Loli Olivera (14:59.81)
That was a way for me to kind of like share my passion for fashion. And like I needed to put that creative energy like somewhere. I needed to put it out there. So that was a good way for me to do it and to share it with more people. But with time, I always knew that would help me for that day that I decide to do something like more officially.

with fashion, you know, creating my own audience and doing my thing out there.

Anya Smith (15:26.996)
Yeah.

Anya Smith (15:33.192)
And I know we talked about this offline and feel free to go to as much as you want. But what was the final transition that got you out of tech and now doing your own thing?

Loli Olivera (15:44.63)
I'm glad you asked. So I think that every step was really important in the process. So yeah, like literally each step had like their own reason to be there for me. But finally what happened is that my body told me.

this is it when my mind because I'm I've always been a really like you know mind body person like really connected to myself and how I feel and what I need so I saw it coming that you know time was time was kind of telling me like now you're doing something academically okay great this is good and this helps but

we are like, it was my internal self telling me like, I need more of this and less of that and continuously. But then I got to a breaking point where I started like not having energy and not feeling like myself and really feeling like feeling bad, feeling really bad. And from bad to really bad to like really, really bad. And I can keep going.

So it's almost like, you know, I think that it's really difficult when you work, when you've been working for so many years, for me, it was, you know, like 12 years working in the corporate world, literally nonstop. I never took a break, literally never, never. I started really young working, you know, in the corporate world full-time when I was only 18. So I did all my,

Anya Smith (17:30.086)
Right.

Anya Smith (17:38.544)
Yeah.

Loli Olivera (17:40.654)
all the university, college, I did like, while I was working full time, which is something that you can do in Argentina in certain like universities, but I was like literally working nine to six and then going to university every night, to classes every night, seven to 10, and sometimes even Saturday mornings as well. And I did like in four and a half years. So those years were like, like extra, you know? So then after having that...

Anya Smith (17:43.709)
Ugh. Yeah.

Anya Smith (17:54.606)
Yeah.

Anya Smith (18:06.127)
Yeah.

Loli Olivera (18:09.802)
like stability, I guess, for like 12 years. And at the same time, you know, when you, when you live in the US in this society, or, you know, I'm in New York, but I think that even when I was in San Francisco, when you live in the US or in a city like New York, and you work for one of these companies, it's almost like having a credential, you know? Like you can go anywhere and people are like,

Oh, you work at META? Like, oh my God, what do you do there? Oh, and how were you able to get hired by them? Like, oh, wow. Like, you know, they don't know you, but just by saying that, they put you up here. And for them, that already means that you are, I don't know, like depending on the person, right? But in general, that you are super smart, that, you know, because it's not just about making it like to get in, you know, not just being hired, but then.

Anya Smith (18:46.076)
Yeah.

Loli Olivera (19:04.81)
being able to perform and to keep working there, year by year. So it's like, oh, for how long? Oh, my God, like four years, wow. So it's, okay, now who am I gonna be when I meet new people? Because it's almost like before they ask you, like, what's your name or who are you? It's like, what do you do? So it's almost like, for the society, it's almost like goes hand in hand with your identity, what you do.

Anya Smith (19:27.933)
Right?

Loli Olivera (19:34.81)
So it's okay, what about if I don't do this anymore? If I don't have that stability anymore, like, you know, financially, economically, but also if I go out, go somewhere, and when they say, what do you do? I've been like for years saying I work at Meta, Facebook, before that I work at Google, or even Globant in Argentina, it's got like amazing reputation, and then we'll be like, no, none of that.

So I think that I got to a point where I would say, yeah, I work at Facebook with a really like, with a face like I was, you know, death in life, you know? Not like myself, not smiling, not shining. So what's the point if you're gonna be like, you know, answering to our question, like even giving that answer, but in that way. And then besides that,

Anya Smith (20:18.321)
Yeah.

Loli Olivera (20:31.774)
I also go to a point where literally every reason, when I talk about more the other side, like the stability financially, economically, when you think about, okay, so because I have this job is that I'm able to go on these amazing trips that I like to do, I always like to travel, and then to go try new restaurants and bars and all of this. And I go to a point where I wasn't hungry.

I didn't enjoy eating anymore. I love food and I love to try restaurants. Like, it's always been like that. So didn't feel like myself, you know? So didn't enjoy food, didn't enjoy eating. I only wanted to eat rice and like maybe bananas and like not salt on it, please, you know? The more neutral, the better. Like flavor, like flavorless food, you know? Also don't give me many textures because I will become overwhelmed, which I'm...

Anya Smith (21:07.452)
Yeah.

Anya Smith (21:19.685)
Yeah.

Loli Olivera (21:27.634)
actually the opposite. I really appreciate every texture and detail and flavor. Then travel? Guess what? I had a trip planned like even before like feeling like that to Bali. It sounds perfect, right? Perfect destination if you're feeling like burned out. Bali, like you know there is this movie that everyone loves that was filmed in Ubud called like Pray, Eat, Love or something like that.

Anya Smith (21:54.692)
You pray love, you pray love. Oh, Julia Roberts, yep.

Loli Olivera (21:56.338)
It's my love, right? And guess what? Loli was in Bali, feeling like with no energy, so I wasn't able to do much, you know? I was like crying, exhausted, like surrounded by beautiful things in an amazing place at a great hotel, but not being able to enjoy it as I knew how I can enjoy that because I enjoyed it in the past many, many times.

So I was like, what's the point of having this if I don't get to enjoy it because I don't feel good. Last but not least, it really, it really healed my health. And so, yeah, when I said my body, I really meant my body. My body was like, nope, stopped. I started like, you know, some of my, my like blood exams were not giving like really like the results were not really good.

I found out I had like two tumors, thank God they were benign. Then I was feeling with no energy, literally. I'm a really like energetic person. I always like to do many things and I can do many things and enjoy doing them. But out of the sudden I wasn't able to walk three blocks. I would feel exhausted, like three blocks literally. So something was really, really off. So my doctors ended up telling me like...

Anya Smith (22:58.856)
Wow.

Loli Olivera (23:22.154)
Listen, you need to take a leap. Like you have to, you have to, no option. It's not about changing jobs, going somewhere else because you don't even have the energy for that and you're not even being yourself. So you need to stop, you need to take a leap. You have to take a leap, rest, make sure you come back to being yourself. And once that you feel like yourself again, then we can talk and see. So that's what I did.

Anya Smith (23:29.179)
Yeah.

Anya Smith (23:37.317)
Yeah.

Anya Smith (23:44.944)
Yeah.

Anya Smith (23:52.436)
Yeah. Okay. Wow. I love you being so raw and authentic through such a challenging experience. And I think both you and I have seen the ins and outs of this environment. And on the inside, it's funny because people feel like this is, people externally think this is ideal scenario. And I think both of you and I saw really positive sides of this environment too, you know, like there were really great parts and teams and benefits and whatnot.

Loli Olivera (24:17.111)
Yes.

Anya Smith (24:20.828)
things also change and companies do have to change. And I think that even as I was maturing through a company, I had a sense like I could be doing more, but I didn't know how to do that. And also there was these things that were changing. Like I feel like I had to set my limits based on what were the people around me were like, what was my manager like? Should I be more like her? I need to be more like professional. I need to show up differently to be successful in this environment. And...

Even then, you have to be like, oh, this is very stable. I have this great job. Should be really proud of it. And then layoffs happen too. You know, so for people exited, I got laid off and I remember feeling like the, we knew months ahead that we could potentially be laid off, like feeling like I was pregnant for the third time. It was like, I was like, I don't know, maybe because I was having this nausea and just indigestion and the physical signs. And it's amazing how much, just how we perceive like

you know, the environment has an effect on day-to-day life. And to you, I think it's a much more extreme example, but I can relate to some of the difficulties of just like the stress induced lifestyle that we get from this seemingly idyllic environment that people long to be part of, but then you realize, well, is this really serving me anymore? I think it's okay to have this environment that does work for you, but also heed to the signs where something is changing and no longer serving you.

Loli Olivera (25:34.443)
Exactly.

Loli Olivera (25:42.27)
Mm-hmm. Yes, definitely. I agree. 1000%. I think that for me was, you know, also a different time because it was before COVID, right before COVID. This was 2019. And I'm saying this because

Anya Smith (25:43.847)
Alright.

Anya Smith (25:58.745)
Yeah.

Loli Olivera (26:00.894)
with COVID a lot of things changed. I think that a lot of people are starting asking themselves, like, what do I want to do with my life? Besides the economic situation and many laid-offs and all of that. The fact that many people were out of the sun and getting this virus, and maybe they wouldn't know if they would make it through it or if they wouldn't, because that's what was happening to a lot of their friends or families. So it was like a really...

Anya Smith (26:03.846)
Yeah.

Anya Smith (26:08.209)
Yeah.

Anya Smith (26:23.236)
Yeah.

Loli Olivera (26:30.506)
you know, bad situation that also invited you to ask you like to, to look at yourself at the mirror. And also the fact that the world stopped to look at yourself as a mirror and be like, who are you? Who do you want to be? Like if, like if you would die in a month from now, how would you like to spend like this last month of your life? You know, so don't like kind of like not take anything for granted anymore and ask yourself questions that maybe you never asked yourself before. Or if you did like,

Anya Smith (26:44.357)
Yeah.

Anya Smith (26:49.543)
Yeah.

Loli Olivera (27:00.094)
Okay, to ask yourself those questions one more time and maybe respond to those questions in more depth. For me, like all of this happened before. So everyone was living life in a different way and it was almost like, oh, there are, how do you call this in English? Like when there are so many like fish, fish is like going in one direction. So it almost felt like everyone, like there were many fishes going in one direction.

Anya Smith (27:21.541)
Yeah.

Loli Olivera (27:27.93)
And some of them maybe were not so happy or suffering and you would like observe them as you were saying like your manager or like maybe coworkers, but they were like, but we gotta keep going. So everyone is going, so we gotta keep going. And then I was like, you know, I'm like not really feeling it, but like the current is going in that direction. So it was like extra difficult to be like, you know what, do I want to go in that direction or not? And if not,

Anya Smith (27:32.774)
Yeah.

Anya Smith (27:49.145)
Yeah.

Loli Olivera (27:56.243)
what would be the things that would come with that answer? You know? So I think that was what happened for me. And that's probably why, the reason for me paying such a high price.

Anya Smith (27:59.492)
Yeah.

Anya Smith (28:09.728)
Yeah. And so now you're going against the current, but you're taking the time to heal on so many different levels. What happens next? So now you're slowing down. What did that time allow for you to do maybe internally and what happened then?

Loli Olivera (28:26.99)
So, well, I think that a really important part of my healing journey, if we want to put it in that way, was first of all to feel like myself again, to be able to step in my power and feel empowered again. That's how I always like to feel and how, especially if I'm going to do something different or even like...

find a better job in the same industry, you know, I need to feel empowered, that's like feeling myself. So once that I get to once that I was able to go to that point, you know, after taking some leave, I went back to the office. So I wanted to be able to experience my everyday job even at that point, I was

really suspecting like, you know, this is, this is probably not the best for me. But since I'm feeling great now, and I'm able to decide, I wanna go back, let me go back, like feeling myself. I have, it's like now I got new lenses, because I went through all this experience. And with my new lenses that I almost can see like HD, let me see everything, you know, let me see everything, let me experience everything.

Anya Smith (29:42.373)
Right?

Anya Smith (29:48.264)
Thanks for watching!

Loli Olivera (29:52.394)
And because I got new tools and I'm feeling much better now, I'm also gonna be able to take like extra care of myself in order to not end up like I ended up, you know, months ago. So I did that. It felt amazing. Like it felt really, really good. And the biggest difference between the Lolly that went back after...

Anya Smith (30:05.585)
Right.

Loli Olivera (30:18.622)
spending some time on leave and the lolly that didn't go on leave yet is that the lolly that didn't go on leave was not able to really make the decision of staying like as the doctor said like you have to take this leave you have to Then the lolly that went back was the lolly that was able to decide do I want to stay here? Do I want to go somewhere else? Do I want to do my thing? Like now that I can decide

Anya Smith (30:39.43)
Right.

Loli Olivera (30:47.302)
I want to make this decision from me being able to do it, not from me being not able to do it. So that was really, really important for me. So then COVID, like I went back and then like a couple months after that, COVID happened. And a lot of people were like, oh my God, she's quitting COVID? Like, you know, I was like, you know what? COVID showed up in my life. Even I was already going through this process. So it was not, you know, something new.

It was not part of the plan, COVID, like being there for anyone, right? So I think that COVID showed up, in my case, COVID showed up kind of like to ask me, how bad do you wanna do your own thing? Or how bad you don't wanna keep doing this anymore? Even if you could be working from home every day, even if the world is stopping, as I mentioned before.

For me it was like, if I get COVID tomorrow and this will be the last month of my life, do I wanna spend the last month of my life doing something that I don't really like to? No, not really. So yeah, it was a really brave decision. Like a lot of people started calling me and being like, oh my God, like you really inspire me. How did you do it? Like give me some advice and...

Anya Smith (31:53.826)
Yeah.

Loli Olivera (32:09.346)
I'm not really, I'm not feeling good. I don't know what I want to do. How did you find your purpose? How did you find like something that you like? We always knew that you love fashion from seeing you at the office or your Instagram or this or that, but it was, you know, like revolutionary. It was like, wow, this fish is going in the other direction. What's going on?

Anya Smith (32:28.484)
Yeah. Isn't that so powerful when we think that we're just making a change in our life? And yes, we are. But we're also giving people permission to think bigger about themselves, to see that. If there's one fish that can do it and you see others, maybe they're not going to tell everybody that they admire that, but they reached out to you. And that made an impact in their life, too. So your decision is inspiring those other fish who are kind of in the, they're swimming in that direction, but they're slowing down.

Loli Olivera (32:41.098)
Yes, yes.

Loli Olivera (32:58.079)
Yes.

Anya Smith (32:58.353)
And they're maybe starting to question the current and you're inspiring them to do that.

Loli Olivera (33:02.366)
Yes, yes, no, 100%. I agree, it's like breaking with something that maybe was like you saw in there. And I think that also the fact that they knew, like, you know, they always seen me as someone, like, you know, that for me, work was always really important. I literally always like hit my goal or exceeded my goal. There was not once that I didn't hit my goal, you know, my professional life, my work, I always was like...

You know, I'm still are like super professional and responsible and I have really high expectations for myself and for like everything I do. And like, so, so it was, you know, it was not that, oh, she's just showing that maybe she didn't like it. You know, it was like, oh, she's been here for years. She came from Google, then she did this, that, move countries and now she's doing this.

Anya Smith (33:38.693)
Yeah

Anya Smith (33:54.64)
Okay, now we were coming with finishing of tech. What happens next? What was your decision that gave you the foundation to do whatever you wanna do next? And also, what were the shitty parts of it?

Loli Olivera (34:10.136)
What do you mean about the foundation?

Anya Smith (34:12.7)
So how did you decide, what did you say to do next after Meta? You're like, hey, this is not serving me. What next?

Loli Olivera (34:19.01)
Oh no, I already knew, I already knew by the time that I quit meta, I was right before I finished a certificate in image consulting. I studied at the Fashion Institute of Technology. So as I mentioned before, once that I decided that I wanted to, when I moved to New York and I decided after interviewing in fashion, no, fashion corporate is not for me. Even I got an offer from LVMH to be the director of corporate recruitment, because if I was...

Anya Smith (34:44.328)
ooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo

Loli Olivera (34:49.054)
I was going like joining the fashion industry. I knew that it will be from not from an industry I came with an with expertise on but yes from a field that will be like, you know recruitment, so I decided not to do that and to start working in tech but I promised myself since I'm not gonna work in fashion. I'm gonna start doing like, you know, some like studying something

you know, putting like all the like fashion, like feeling thirsty about fashion, like in other parts, in other areas. So it was academically. So that's when I decided to start studying in the Fashion Institute of Technology while I was still working at Metta. And I decided to study the science of style, you know, the scientific aspects of style.

And after I finished that certificate, which consisted in multiple courses that I took throughout the years, I knew that I wanted to work as an image consultant and a stylist by myself. I also knew that I wanted to specialize in color analysis, so to take more color trainings and to keep studying that. And then ultimately to also share that not...

just from working one-on-one with people or companies, but also teaching. So I started teaching as well. So I knew like in what I really need, it was something not that one day I woke up and I was like, okay, what do I do now? I really like fashion, but I don't know what to do. It was so, so that's why I mentioned at the very beginning, like everything I do has a purpose or a reason to be there, otherwise I wouldn't do it.

Anya Smith (36:37.648)
Yeah. OK, so now you had this vision, you had the certificate. So what was then the transition to doing it now full time outside of the tech world?

Loli Olivera (36:48.078)
So it was getting more clients, it was putting myself out there in a different way because this is interesting because when I joined the Instagram and Facebook, for me it was like, okay, this is tech, but at least these are part of the tools, especially for Instagram. I'm gonna be hiring engineers that will be making the tool I used to share.

my passion for fashion and that I've been using for years. So that's where I found like a kind of connection there. But at the same time, oh my God, look at that. At the same time, you know, my manager used to follow me, lots of my coworkers, a lot of people, it was really normal. You work at Instagram, you use the tool, which is amazing, but also like everyone follows each other. So a lot of times I felt almost like guilty, you know, sharing.

Anya Smith (37:32.954)
Yes.

Loli Olivera (37:42.342)
like sharing a lot of things there. So I felt a lot of times that, okay, I'm gonna share, but like not that much because, you know, I need to almost show that all the energy and time I have, I only put it in my job. So it was interesting. So after that, after I quit, it's like, okay, now, you know, you can like, you can literally do, even doing like a, like if you are doing like a...

Anya Smith (37:56.508)
Right?

Loli Olivera (38:10.462)
Like get ready with me, you know, this is how you will style this or that. And you're wearing a bra. You know, I don't know if I want to see one of these like engineering managers that like then we, we meet, you know, like we are going to have this meeting and then they see me even it's not necessarily like a super sexy bra or anything or that you can see something, you know, so when, when you start thinking about it, so for me, it was really to make.

Anya Smith (38:29.272)
Yeah.

Loli Olivera (38:37.838)
to start working on making like a really big shift in the way that like me showing what I can do and putting myself out there in a different way, almost like with a filter.

Anya Smith (38:55.804)
Yeah. And so now that you're changing this usage, you're now more open. What were some of the learnings that you had about maybe attracting clients through this medium and also creating content that now serves a slightly different purpose?

Loli Olivera (39:13.936)
So many learnings. I don't even know where to begin. I think that consistency is really important. And for me, you know, it's

Loli Olivera (39:30.454)
For me, it's been really challenging at times because as I mentioned before, I like rapid changing environments. And a lot of times people on social media, if they like something that you do, they want to see the same thing in a different way, but the same thing 1,000 times. And by the time number 30, I'm over it. I'm bored, I get bored.

Anya Smith (39:51.898)
Right?

Anya Smith (39:57.093)
Right? Yeah.

Loli Olivera (39:57.822)
So it's like, I'm ready to change and start doing something new and something different. But maybe like people are not ready for that yet. So he's maybe me being like, you know, innovating and at the beginning people is like, oh, what's going on? Like not understanding much. So it's almost like a trade off that sometimes like, okay, like, am I really bored of doing this? How bored I am. I remember like in 2020, even before the reels were like

reels were launched, I started posting videos on my feed, getting ready for nothing because it was 2020. But I created a hashtag, I created a hashtag that was waking up with Lolly. And it was even way like literally more than a year before everyone started doing this like.

Anya Smith (40:44.996)
Yeah. Aww.

Loli Olivera (40:54.53)
Get ready with me, GRWM, you know? So it was like waking up with Loli. I would start every single video, it was like me, like, you know, wearing like a bathrobe or in my pajamas. I mean, like, you know, with some kind of music being like, hey, and like getting dressed. So then after a certain time, I was like, you know, wheels started, I started doing reels and doing them in the reels format.

Anya Smith (40:56.144)
Yeah.

Loli Olivera (41:23.082)
And then after some time I was like, no, I'm over it. And then after that, I wanna start with like the GRWM. And I was like, oh, wow, I used to do that. I also already get bored and I really stopped, but maybe this is what people want to see. So, you know, where I'm going with all of this, I think that the big learning is to balance out that part of like, you know, consistency versus, you know, also knowing when like enough, enough for you.

that you get too bored because if you are not enjoying it and if you are not inspired by it doesn't make much sense anymore. You know what I mean?

Anya Smith (41:53.105)
Mm-hmm.

Anya Smith (42:00.452)
Yeah, yeah. And what is your inspiration now? So I look at you and you look amazing and you're at these fashion events and like just styling. What is inspiring you right now with all your work or maybe events or whatever it is in that space?

Loli Olivera (42:15.63)
What is inspiring me? I think that a lot of people are, you know, really, how can we say this? I was literally thinking about that before we started, like recording the podcast. I think a lot of people these days are more connected to the idea of what the society expects from them.

The fact that with TikTok and social media really growing, and everyone is being more influencing each other by the fact that the algorithm shows you more of what you are really looking at and all of that. So really influencing each other, but almost segmenting you to one specific thing. Oh, you like this, I'm gonna show you more and more. So you keep seeing that and more and more on that, and you.

end up going in a really specific direction, maybe your life, your style, whatever it is, will be much richer with more diversity. So what I'm observing a lot of times is maybe people who work in fashion or stylist, or maybe they don't work in fashion, but they enjoy getting dressed and going out there, like almost...

wearing like uniforms, you know, like the Anin Bing suit shirt or like any other kind of suit shirt and wearing it in a cool way with like a pair of denim and putting the Airpods Max and maybe sunglasses and cool girl vibes. And I'm like, please do something different, you know, and I think that, you know, I always like to

I'm a really optimistic person, realistic but optimistic. I really know that there are a lot of things are wrong and not okay, but I still like to, okay, what am I gonna learn from this? What's the full part of the glass? So all of this takes me to a point where it's, okay, people really need help finding their true selves, creating that room for authenticity.

Loli Olivera (44:33.846)
You know, they need the space for that and to be themselves versus like, you know, seeing someone else doing this or that or wearing this and being like, Oh, they look amazing in it. So I want to look amazing as well. If I put all of that uniform on, I'm going to look as amazing as them. Not really because you are not them. Maybe yes, but at the end of the day you are not them. So it inspires me in the way of, you know,

Anya Smith (44:51.72)
Right? Yeah.

Loli Olivera (45:01.058)
people like to help more people find their true style, like to do what they like to do, their purpose, their style. Style is really personal.

Anya Smith (45:12.036)
Yeah, and question. So we mentioned that sometimes people don't even realize the impact their style has. What are maybe some common misconceptions that people have about style that maybe you see if your clients and any common solutions or tips you have for them?

Loli Olivera (45:28.77)
So I think that a common misconception, and this actually happens a lot in tech, or it still happens, but in other industries as well, of course, is the fact that a lot of them think that style is really superficial, or that style is fashion. Style is not fashion. I know that sometimes they overlap.

So that's why sometimes they are confused. You know, fashion is the business of fashion. Fashion is a designer. Fashion is a trend. Fashion is vogue, strike a pose. But then style is really personal. And everyone has their own style. Maybe they haven't discovered yet, but like your style is timeless. Your style, of course, can like evolve, you know. Trends.

come and go and they're always trends and they can change. So they are timely, but a style is timeless. It's always gonna be your unique style. So even if you wear a trend, like, you know, someone that is fashionable is someone that is maybe, you know, following all the trends and going for all those, like fashion brands and putting like an entire outfit together like that it could be being like, you know, the latest like designs from Dior or Prada or whatever, but like style.

is how someone who like style that piece in their own way and maybe mix and match like high and lows or a vintage item with the notes of vintage item or whatever it is, they are gonna do it their own way following like who they are and where they are and what they want. So I think that a lot of people in other industries are not necessarily fashion, see style as fashion and I don't work there.

I'm not fashion, aesthetics are not my thing, but I'm really smart and I do great things. And it's like, listen, you cannot almost like, separate both things, like, oh, image goes in one hand and then like, whatever is in my brain and how smart I am, my IQ, et cetera, goes on the other hand. Like, you are one person and you are not invisible.

Loli Olivera (47:46.474)
So, you know, whatever you are wearing, whatever, if you have makeup or no makeup or what kind of makeup you have on or whatever your haircut is or your hairstyle, there are so many decisions that you are taking when you are putting yourself out there. And not necessarily walking in an office or in person meeting, even, you know, this, like FaceTime, Zoom, you know, it's, you are there. So it's almost like, take responsibility for it.

Anya Smith (48:07.516)
Right. Yeah.

Loli Olivera (48:16.87)
Don't pretend that like nothing is going on because whatever you're putting on there Even if it's a denim or like suit pants or like a shirt or a blazer No, you had to pick it you pick it maybe not so consciously but unconsciously Yes, and you are always sending a message with your image. That's the point So if you're always sending a message, would you rather send the message you want being intentional and conscious? or you'll be like

Oh, I don't know about that, but I wanted to tell you something. Listen to me. So it's like, do you like my black hair? Really black, right? Darkest ever. Like.

Anya Smith (48:49.596)
Yeah, right.

Loli Olivera (48:57.966)
So that's the sound.

Anya Smith (49:00.24)
Very important, and I think you mentioned also that we have short attention spans and that when we interact with new people especially, they make a decision about us based on the style they see. Like not even like, you know, what you look like, but again, they look at your style and those elements and they make a decision about you quickly.

Loli Olivera (49:16.19)
Yes, yes. First impressions are like really, really important. So and it's not because I'm saying it, they're like really scientific studies. So people listening to this, if you're curious and learning more about it, I'm sure if you Google like seven seconds first impression, you'll get some information in the results. But these studies say that we have seven seconds or less to cause to make a good first impression when we meet someone.

Anya Smith (49:25.913)
Yeah.

Loli Olivera (49:46.67)
And if you want to change that, let's say that you were not able to make a good impression and it was actually a bad impression and you want to like almost like revert that, you know, and to change that. I don't remember exactly how many hours, but like it could take you, I don't know, it was a crazy amount of hours that you don't even want to know it. So the effort that would take you to change that is much bigger, you know, and

Anya Smith (50:04.668)
Yeah. Right.

Loli Olivera (50:14.198)
So if you want to be more efficient and effective, it's better for you to put that work in beforehand.

Anya Smith (50:22.016)
Yeah, and to be completely honest, going into this conversation, I had probably also these misconceptions of fashion and style because I'm a mom with three boys and not to make excuses, but sometimes I do feel like I put on kind of what's comfy, what's quick, and maybe I'm not using the style as best as possible. But recently, I'm also being cognizant of how am I showing up in the world and how do I want to show up and what can I do better? And the separation you made, that I don't necessarily need to be following the latest trend, but I can still have a style

and realize that what I do put out there has an impact, right? It's a responsibility and also an empowering opportunity to say that, no, it doesn't mean I need to be like sexified. It doesn't mean that I need to put on all this makeup, but just be cognizant of like, what style do I wanna have that shows me in the way I want to be shown into the world? But on that, I want to put you in the hot seat and ask, what advice would you have for somebody who maybe feels like, hey,

Loli Olivera (50:58.443)
Right.

Loli Olivera (51:12.479)
Exactly.

Anya Smith (51:20.54)
I am so busy and I hear you and that does inspire me. I want to be showing up with better style, but I'm just not sure how to manage all that. Whether it's from like, do I need to buy more outfits? Do I need to understand better my colors? This seems like there's so many things out there, so much noise about what I should be looking like and like how to follow all these trends. And I feel overwhelmed. Where does somebody start? Do you have something practical for shaping their style?

Loli Olivera (51:45.45)
Well, you hire me. No, but in all seriousness, giving some practical tips and starting points. First of all, I think that you should sit down and be able to kind of separate what the society expects you to be and expects from you, that you feel that the society expects from you versus who you are and who you want to be.

Anya Smith (51:46.956)
Oh, I know, I know, I know, I want to! Hahahaha

Loli Olivera (52:15.062)
Because the next step will be how you want to show up. So to answer questions like, sit down and answer questions like, what's my lifestyle? You know, like, how do I want to show up? What's my lifestyle? What are my goals? Personal goals, professional goals, and then find a strategy, almost like a strategy for your.

personal image and like professional image that will be on the same page with your goals, your lifestyle and yeah where you are at professionally and personally as well. So then you can see more like implementing that plan in what direction you need to go and Okay, how much time do I have to put an outfit together? Then how are my weeks? How can I plan outfits ahead like?

Or maybe if you feel like I don't know how to do it or I need help, that's when you hire someone. But there are things that you can do by yourself. Of course, as it happens with a lot of things, when something is not your specialty, it takes you extra time than if you hire someone that it's their specialty. In this case, is it impossible? No, it's not impossible, but maybe the result you're gonna get is not gonna be the same one than.

Anya Smith (53:30.92)
All right. Bye.

Loli Olivera (53:42.374)
as if you work with someone that you hire for that. But there, what is amazing about, you know, working with the image and the style is that there are literally options for everyone, you know, for everyone. So it's really tailoring that to you. And that's why I started by, you know, first of all saying, try to live on the side what the society expects from you, what you feel that the society expects from you and prioritize who you are.

because when you are connected with who you are, then you can know what you want.

Anya Smith (54:20.068)
Very powerful. And I also hear in that implication that budget can also be not a prohibitive element, but again, knowing what you want to show up like in honoring that can still align your, you know, your possibilities of your budget too. It's not that you have to be, you know, spending on the latest fashion to be stylish, right? It's still honoring who you want and then finding items aligned to that more than just like how expensive they are.

Loli Olivera (54:38.752)
Oh.

Loli Olivera (54:44.454)
Yes, definitely not. And even more if you live somewhere like in America or like many places in Europe that you have a ton of different brands with different prices. So it's really about planning ahead and not being impulsive when it comes to buy clothes. Especially when it comes to seeing something like an item, certain item on another person and being like, oh, I love that.

And then like putting that on as you will be the other person, as you will have the same colors and the same, you know, everything, the same body shape and the same lifestyle, the same goals. But what I would advise, if you see something that you like, if you see someone else wearing something that you like, an entire outfit or any specific item, like take a photo of it, make notes what you like from it. Do you like how they are wearing it? Do you like the color?

Anya Smith (55:35.134)
Mm. Yeah.

Loli Olivera (55:42.606)
to like the shape, you know, it's a lot of times I put this comparison, like when you need to buy a furniture for your apartment, you go and see like a table, an amazing dining table and a window and you're like, oh, I love that one, I'm gonna take it and then it's not gonna even fit in your apartment or you start thinking about like, okay, but what are the chairs that you have? What are the colors, you know, what are the materials?

Anya Smith (55:50.79)
Yeah.

Loli Olivera (56:07.134)
Is this glass? Do I have kids? And you know, maybe the like the pointy glass are not gonna be safe enough You start thinking about so many things, right? functionality, size, color, materials, textures, like so many things But people don't usually don't do that with their closets Because it's so much easier to go and buy a shirt or a t-shirt or whatever it is and then like just hanging on your wardrobe and like

Anya Smith (56:16.409)
Yeah.

Anya Smith (56:31.665)
Yeah.

Loli Olivera (56:35.778)
just to stay there forever and maybe never wearing it. So that's why it's about like really being strategic about it and thinking beforehand in order to then save time and save money as well.

Anya Smith (56:47.944)
I'm definitely guilty of that. I have so many things in my closet. I'm like, ah, when was the last time I wore that or even ever? One thing that you've mentioned a couple of times is color. And I know that that's your passion. And why is color something you're really passionate about in this space?

Loli Olivera (57:03.426)
Oh, don't let me start you. Color is a really, really powerful tool that everyone, literally everyone in the world has access to it. Because even by like closing your eyes, you can visualize a color that you need to uplift your mood and or like even to make a change and not necessarily

like, you know, mentally, but could be physiologically. For example, red is a color that can make your pressure higher, you know? So that's really interesting about color. And then, like, even when you are looking at me right now, or if you look to your left or to your right, like, you can observe colors. We don't live like a white, black and white life or a gray life in terms of, you know, we are seeing colors.

every time, all the time, in absolutely everything. And we take multiple decisions per day about color. Even when you go and get a mug, if you have like two or three options, you are like picking one and that one is maybe different, has different colors than the other one. When you're going to pick a shirt, like a pair of like trousers, whatever it is, you are making many decisions about color. But what is true is that only...

people are only conscious about 20% of their decisions about color. So what about if you live more consciously your life when it comes to colors and colors have the power. Okay. I mentioned at the beginning that is a tool, right? And it's a tool that it helps you to communicate, to communicate with other people, even when you are creating a brand logo for a presentation.

for whatever it is, or if you're studying, making notes, what pen you're using, what highlighter, colors are literally in everything, and each of them has a different energy, you know? So they communicate things, and then at the same time, when we wear color, so, you know, as you can see, I've been talking about color, but I haven't said much about like wearing it. I mean, because it's a...

Loli Olivera (59:22.17)
Tool that is it's not only like, you know that you applied when you wear it Then when you wear that color is like you are seeing yourself with that color Throughout that entire day or hours that you use it if it was for an specific event so even if you are not leaving your apartment or your house that color is you know is Energy that is on you. So, you know, it could make you feel one way or in a different way and we have different ways to

associate like you know colors one of them is personal so you know as let's say oh when I was a you know when I was Five my mom used to always dress me in this like pink dress and I didn't like it that much So I got over it. So now I hate that shade of pink So that will be like personal association. The other one is such psychological association Which that one is like we are born with it and the third one is more like cultural associations, so it could be

It could be also religious, so what it means in your family, or in your religion, or in your country. So it has more to do with society and how that changes in different parts of the world. In the UK, there is a funeral and everyone is wearing all black. But then in India, there is a funeral and everyone is wearing all white. And if you show up in black, they will look at you.

Anya Smith (01:00:40.686)
Right?

Loli Olivera (01:00:47.066)
in the same way that they will look at you in the UK if you go to a funeral wearing all white, right? And I have many examples for this but just to give you like all those different three associations. And then besides seeing yourself wearing the color, if you are going to a meeting, meeting with a friend, business meeting or whatever it is, you are communicating with the other person so they see you through the color you're wearing.

Anya Smith (01:00:47.474)
Right.

Anya Smith (01:00:51.813)
Alright.

Loli Olivera (01:01:15.154)
Even you are not talking about style or looks or whatever, they are seeing you through the color you're wearing. And that's how they are perceiving you. That's one of the important points of your image. So that's why it's really, really important. And different colors can send different messages. So as I was saying before, as I was mentioning before, when we talked about style and your image and taking responsibility on that and being intentional on that.

Anya Smith (01:01:27.302)
Yeah.

Loli Olivera (01:01:43.946)
The same counts when we talk about colors, being also intentional with that. So you can take your goals to the next level. If your image, the colors you're wearing and everything are aligned with, let's say one specific goal that you have at a business meeting. So all of that goes hand in hand with what you are saying. So there is, you know, just a thread, like things being like consistent, what you say.

how you move, what you're wearing, the colors you're wearing. So it's much powerful.

Anya Smith (01:02:18.344)
Yeah, it's amazing. It's amazing to me how there's so much power in simple things. We think, oh, color is all around us. We take it for granted frequently, I believe. And yet, it's so powerful just hearing that brands, companies spend so much money on psychology of color. And they're constantly studying how do you react to what people see, what their customers see, because they understand the value of that. And so I think it's beautiful that you bring it up.

Loli Olivera (01:02:27.755)
Yes.

Loli Olivera (01:02:31.563)
Yeah.

Anya Smith (01:02:47.86)
that you're sporting your beautiful green, the green, the green that you're also having your brand. So it's beautiful to see you represent that love for your color as well. And I know we're here in deep in discussion, but I'm curious, is there maybe one or two examples of people you worked with where, you know, through working with you, they enriched their life through their style, through their color, whatever experience they had by collaborating with you?

Loli Olivera (01:03:13.238)
Well, I think that the fact that I have multiple clients who were not wearing color because they felt so lost when it came to color like oh how do I pick them you know sometimes I got something colorful because I saw it in someone else but then I never wore it because I didn't even know how to wear it and how to combine it with other color like

So feeling so lost about it and then helping them find their style, but also their, like connect with their identity and who they are and what they like when it comes to color as well. Because for example, when I do a color analysis session, that that's, you know, one part of it, a really important part of it. It's all about seeing what are the colors that when you put them next to your face, you know.

So with no makeup or anything, so your hair, your hair color, your eye color, your skin undertone, what are the colors that bring out the best out of you? But then besides that, that is something that I can see and I do it putting different fabrics of different colors next to your face. But then besides that, it's really important what colors you like.

So as I mentioned before, you know, personal associations, which ones do you like? Which ones make the, you know, bring you like the best, the best memories or make you feel your best and make you feel empowered. So it's funny because a lot of times after the sessions that I have with my clients, they're like, oh, this almost felt like, you know, therapeutic. This has been like so therapeutic. So then they walk in their closets and they're like, oh my gosh, I feel like I have, you know,

Anya Smith (01:04:41.094)
Right.

Loli Olivera (01:05:05.742)
new clothes that I feel like so fresh. I feel like I have so much guidance in terms of like what colors to pick, how I pick them, when I go out shopping, how to find. So it's a lot about encouraging them to connect with who they are and who they want to become and what they like. You know, if they are not finding this like room for that themselves to kind of like, you know, move things around and to be like here you have it now.

Anya Smith (01:05:08.957)
Thank you.

Anya Smith (01:05:25.19)
Yeah.

Loli Olivera (01:05:34.614)
who you wanna be, you know? And really making all that, turning all that outside noise off. It's like putting all those voices of like, what other person says they like, or the society or whatever. And it's like, but what about you?

Anya Smith (01:05:55.076)
Yeah, I think we talked a lot about a lot of decisions and colors. And I know that sometimes it can feel overwhelming, but what we're also trying to highlight, I think is that it's fun. It could also be very empowering. It could be fun. It could be freeing to shift that perspective from just about fashion, but really seeing your own style, honoring, you consistently talked about honoring what's right for you, not society, but you and not looking a certain way, but looking away that...

feels like it's energizing you every day in a unique way, in a fun way. So I love that we are clarifying some of these misconceptions and the way I hope our audience feels excited, empowered, joyed to look at their clothes and the colors around them.

Loli Olivera (01:06:36.486)
Yes, yes, exactly. To not look at, you know, at, oh, what am I gonna wear? Almost as if it's something bad. It's like you, you can pick, you know, you can decide. But what I always say is, you know, that we make the best decisions and we feel that freedom to make the best decisions when we know, when you have the knowledge.

And when I say the knowledge, I don't mean the knowledge of, you know, studying like image consulting or styling. No, I'm not saying that, but I mean the knowledge of like, okay, who you are, who do you want to be, how you want to show up and to start from there. So when people go to their closets and they are like standing in front of like, you know, multiple racks or shelves of like, you know, clothes and they're like, Oh, I have a lot of clothes, but nothing to wear.

Anya Smith (01:07:31.397)
Yeah.

Loli Olivera (01:07:32.194)
That phrase that we listen to multiple times, like including myself because it happened to me too. It's not that you, of course it's not that you have nothing because you have like tons of, you know, piles of like clothes in front of you, but it means that you are not finding anything or feeling anything that goes with your energy that day, with how you feel or where you are going to or how you wanna feel. You are not finding something that will be on the same page with that. So,

Anya Smith (01:07:52.978)
Yeah.

Loli Olivera (01:08:01.79)
If you're starting from the outside, looking at that, maybe, and just that, maybe you're not gonna find it. It's about thinking, okay, where am I going to? What does my calendar look like? How do I wanna show up? How do I feel today? How do I wanna feel? And then take it from there, having all that knowledge, all those answers, then decide, make the decisions.

Anya Smith (01:08:29.176)
You know what recently came to mind too for me? It's been powerful. Again, I work from home. I'm creating this whole business from home. I have boys. But recently I decided, what if I just show up as my best self every day? As opposed to like, oh, I'm going to dress up today because it's a special day or an occasion or day. What if we're doing it for ourself to your point, the colors you put on. Like, it makes us feel a certain way. And what if every day was worth living our best day? Because why the heck not?

And that's been really interesting for me to play around and say like, I'm not maybe dressing up, but I'm just showing, maybe putting a little bit of like CC cream or whatever I normally would not have done because I was like, well, what does it look like to show my best today? And it can look at different levels at your comfort. But that's been a very powerful motivation for me to do something a little bit different each day.

Loli Olivera (01:09:17.514)
Yeah, totally. And then you can even have like, you know, do like maybe start small because that's when it's easier. You know, you can start, okay, I'm gonna do it for this week starting on Monday or whatever day you want. And then you can keep a daily, you know, like, okay, what did I do today? What am I gonna do? Or you do it at the end of the day or both, you know, you can start in the morning and real.

real simple and quick, but like, what am I, what do I feel like doing today in a different way to show up as my best self? Okay, applying CC Queen, whatever it is. And then when the day finishes, like you, like, okay, now that the day finished, how did I feel showing up as my best self? You know, I felt more empowered, I was able to focus more, I, whatever it is, you know?

keep registering that for a week or so, and then you can look at that, and I'm sure that you will be surprised for good.

Anya Smith (01:10:19.364)
I love this discussion. I think we can go for seven more hours. I know, I know, I know I got a slight feeling around that. Well, you're amazing. This has been so fun. Personally, just reconnecting if you have been great, just seeing what you've done and grown has been very inspiring. But before, is there anything that I missed that you want to share for audience before we have three rapid fire questions?

Loli Olivera (01:10:23.531)
No, me too, me too. I'm so passionate about it. Can you tell?

Loli Olivera (01:10:44.793)
Um...

What I have to say is what I also in the kind of way I've been already saying is, you know, show up like as you really want to be like, you know, if you if you show up as you really want to be your being your authentic self, that's when you are going to be living your life to the fullest. So, yeah, it's like living as your true self. It's a journey that's.

I think that nothing could be better than that. It's like a journey tailored to yourself, who you are, what you want, who you wanna be. Yes, that.

Anya Smith (01:11:30.952)
And all of you listening, you have this permission. Wherever you are in your journey, you have this permission. You have some of these tools. You have these clothes, unless you're a nudist, which is, hey, you're also showing some style. You have this tool to show up every day in a certain way and to bring certain energy into it. So I hope you feel empowered, refreshed, and actually excited to use it in a new way, if this is a little bit new to you, or just empowered to go on your journey. If this is already something you're comfortable with and like, we're going to wrap up three rapid fire questions. So let me know whenever you're ready.

Loli Olivera (01:12:01.223)
Okay, I'm ready.

Anya Smith (01:12:03.248)
Okay, first one, why is your favorite color green?

Loli Olivera (01:12:08.426)
and because it's fresh and fresh really goes you know with me and how I am my personality and then also because it really helps you to focus and to concentrate and to calm the mind as well. If you think about it since you were a little baby that you don't even remind while you were going on the stroller on the street somewhere you were looking at the sky but also seeing a lot of green leaves, green grass, so green is a color that is always been familiar.

to your mind since you were born. And always, it doesn't matter in what city or country you lived, it was always there and that green. So that's why it's that like, you know, calm and helps you concentrate, focus and gives you freshness.

Anya Smith (01:12:51.32)
I love it. I also kind of like green if you see the background. I love green. I know. I just prepared so.

Loli Olivera (01:12:55.07)
I love it. We are matching. Hashtag never not matching.

Anya Smith (01:13:01.686)
Absolutely. Okay, second, I know this is hard, but what is your favorite go-to accessory?

Loli Olivera (01:13:08.914)
Ooh, so hard. Why so hard? I'm obsessed with accessories. If I need to pick only one, sunglasses or eyeglasses, if it's like...

Anya Smith (01:13:22.136)
Okay, okay, fair. Okay, last but not least, in the positive context, going off track is.

Loli Olivera (01:13:29.81)
Going off track is leaving your truth, which is really unique and probably not on track.

Anya Smith (01:13:39.256)
I love it. You're amazing. Thank you for bringing so much inspiration. And I just want to do one quick shout out that for me, part of the purpose of the podcast is to make it a positive impact in the world. And right now I'm really excited to partner with the amazing nonprofit Ready to Empower, which has been around for 10 years now helping empower women worldwide. And this year they're raising $50,000, 100% of which goes to operation costs. And so if you feel inspired to do something good in the world, you have this fresh energy.

Please share whatever you feel comfortable with. The description is in the link and I just feel so grateful for you helping out. And any final words to our listeners who have gratefully invested this time in themselves and now anything else you wanna share with them.

Loli Olivera (01:14:23.622)
Well, you know, picking back on what I was saying, as you said, like a final message. I just want to say that sometimes living your truth and finding your authentic self could mean, like, could sound like something easy or simple, but, you know, simple isn't necessarily easy and it takes time and work. So, you know, don't feel like, oh, but I don't know, like what I want.

thinking that it should be like that, it's a journey. So take your time, it's a journey, enjoy it. It's about self-discovering and we are really evolving and growing all the time. So find your authentic self and do things daily that bring you happiness and joy.

Anya Smith (01:14:53.72)
Yeah.

Anya Smith (01:15:11.1)
Beautiful, beautiful. Thank you for this inspiration to all our listeners. Please follow Lali. You have to check out her style. She just puts out incredible content and it's so inspiring. Even for me who feels like I am very not stylish, but it gives me inspiration for like, what could that look like? You know, what creativity can go into it? It makes me go, it's like, what can I show up? How can I show up in that way in my life a little bit more? So thank you. And as always, thank you so much for everybody to come. Thank you so much everybody for coming right after and we look forward to having you next time. Take care.