Amy Lau

Business Growth Strategist/Author/Speaker/Advisor/Investor

Amy Lau’s journey began with a life changing move from China to Hong Kong and eventually to the U.S., driven by her family's pursuit of a brighter future. Overcoming barriers as a first-generation immigrant, Amy quickly mastered English to aid her parents and even negotiated on their behalf.

Attending the University of Washington laid the foundation for a successful sales and consulting career working with IBM, Oracle, Microsoft, Cisco, Salesforce, The Gartner Group, and startups – where she exceeded $100 million in revenues, winning her multiple prestigious awards.

Guided by a values-based approach, Amy seeks to sincerely understand her clients' visions and challenges. She has an innate ability to establish profound human connections and cultivate lasting relationships. Her multidimensional expertise, blending Business Administration and Literary Fiction degrees, enables her to craft compelling narratives resonating with entire organizations. She now advises business owners to achieve sustainable hypergrowth while navigating fast-paced and competitive landscapes.

Amy's collaborative philosophy centers on mutually uplifting partnerships where everyone thrives. She sees her clients' successes as her own, knowing their growth fuels her purpose. Amy evaluates potential collaborations on an ethic of shared success to create enduring bonds that intertwine her reputation with those she serves. Bonds rooted in win-win convictions nurture both her partners and practice. In Consulting engagements, Amy adheres to excellence, empathy, and commitment.

Together with her business partner and husband, The Wau Factor utilizes a holistic, well-rounded approach to advise their clients in Sales, Finance, and Operational strategies, including Go-To-Market, scaling, exit or turnaround.